Lead SS&C's digital marketing strategy, driving demand generation, SEO, AEO, customer acquisition, analytics, and digital innovation
Partner closely with business units and corporate marketing teams to accelerate growth
Set an annual digital marketing strategy aligned to revenue, pipeline, and brand objectives
Own digital channel mix modeling and budget allocation across paid, owned, and earned channels
Translate executive growth targets into channel-level plans, funnel KPIs, and team goals
Direct paid media strategy and agency relationships; oversee multi-million dollar annual media budgets
Lead SEO strategy and technical/content roadmap and content strategy and development, which includes an LLM visibility plan
Oversee lifecycle marketing strategy, segmentation logic, and automated journey design
Partner with Marketing Technology & Operations leader to establish digital performance dashboards, reporting cadence, and accountability with the executive team
Optimize spend and inform strategy using insights and attribution from Marketing Technology & Operations

15+ years in digital marketing leadership
Significant B2B SaaS, technology, financial services, or similar data-driven industry background (fintech a strong plus)
Proven success building and scaling full-funnel digital programs in complex, high-value buying environments
Deep expertise in Marketing automation & lifecycle marketing, conversion optimization, paid media & performance marketing, SEO, and emerging AI-optimized discovery (AIO)
Understanding of AI-driven marketing capabilities and how to deploy them in campaign and content workflows
Highly analytical, commercially minded, and outcome-oriented

VP Digital Marketing

Key skills