Manager, Member Engagement

Role Overview

• Membership is one of the most important ways people connect with The Trustees and invest in our mission to protect and share Massachusetts' special places.
• As the Manager of Membership Engagement, you will lead efforts to grow membership by bringing The Trustees' value proposition directly to visitors, event attendees, and communities across the Commonwealth.
• You will serve as the organization's field-based membership leader—building relationships with property teams, creating a culture of membership engagement across our network of reservations, and developing strategies that convert visitors into members and members into lifelong supporters.
• Through training, coaching, outreach, and direct engagement, you will help strengthen the connection between the experiences people have at our special places and their commitment to our mission.
• Develop and execute statewide membership acquisition and engagement strategies that increase visibility, drive membership growth, and strengthen collaboration between the Membership team and property-based staff.
• Represent The Trustees membership program in the field, engaging visitors through meaningful conversations that connect their experiences to the value and impact of membership.
• Build and manage a pipeline of prospective members, leveraging field interactions and follow-up opportunities to drive conversion.
• Monitor and analyze membership acquisition performance, including memberships sold, prospect engagement, and visitor outreach activities.
• Partner with Membership to ensure timely follow-up and stewardship of prospective members.
• Build and maintain strong working relationships with property managers and site-based staff across The Trustees' statewide network of reservations.
• Design and deliver membership engagement and sales training that equips property-facing staff with the knowledge, tools, and confidence to promote membership.
• Develop and maintain membership resources and toolkits that support consistent messaging and visitor engagement across properties.
• Conduct regular property visits and training sessions to strengthen membership visibility and support local engagement efforts.
• Develop and implement seasonal, event-based, and campaign-specific strategies to increase membership acquisition and engagement.
• Partner with Marketing to align field-based outreach efforts with organizational campaigns, messaging, and brand standards.
• Track, analyze, and report on membership acquisition activities, outcomes, and trends to inform strategy and decision-making.
• Participate in a minimum of five on-property or external engagement events per year, supporting membership sales, visitor outreach, and The Trustees' field presence across Massachusetts.
• Perform other duties and special projects as assigned.

Requirements

• 5-9 years of experience in membership, fundraising, sales, visitor engagement, community outreach, or a related field.
• Demonstrated success meeting or exceeding sales, fundraising, membership, or acquisition goals.
• Experience building relationships across teams and influencing without direct authority.
• Strong presentation, facilitation, and training skills, with the ability to engage diverse audiences.
• Excellent verbal and written communication skills.
• Experience using Salesforce or a comparable CRM system to manage constituent relationships and track results.
• Strong organizational skills and the ability to manage multiple priorities in a dynamic environment.
• Experience supervising, coaching, or mentoring others preferred.
• Reliable transportation, a valid driver's license, and the ability to travel regularly throughout Massachusetts.
• Regular evening and weekend availability to support member events and programming; schedule flexibility is essential and will be coordinated with your manager.
• Commitment to exceptional customer service and constituent engagement.
• Enthusiasm for The Trustees' mission and a genuine interest in connecting people to the outdoors, conservation, culture, and community.
• Bachelor's degree or equivalent combination of education and relevant experience required.

Benefits

• Sick time: 15 days per year
• Vacation time: 20 days per year
• 12 observed holidays, 3 floating
• Health insurance: You are eligible to participate in the Trustees health insurance benefit via Blue Cross Blue Shield (BCBS). BCBS also offers additional benefits, such as fitness reimbursement and rewards for healthy habits.
• Health Reimbursement Account (HRA)
• Short-Term and Long-Term Disability Insurance
• Massachusetts Paid Family Medical Leave
• Life Insurance
• 401k with 5% match after 1 year of employment
• Employee Assistance Program: Free access to a confidential service that helps employees and their communities with personal and work-related issues, such as mental health support, counseling, and financial advice.
• Reciprocity: Enjoy access to free and discounted admission and membership to more than 50 nearby museums and cultural institutions for Trustees Staff, Volunteers and Interns.
• Discounts: Enjoy free entry to all Trustees properties, discount event tickets, and discounted merchandise at our stores and on stays at our inns.
• Day of Wonder: Spend one workday per year to exploring a Trustees property
• Day of Service: Spend one workday per year to helping with a project at a Trustees property