Director, Product Marketing – Go-to-Market

Role Overview

• Own positioning, messaging, segmentation, value proposition, competitive differentiation, and overall product marketing strategy for Rhythm's VPP offering
• Partner with Product, Finance, and the VPP team to evaluate pricing alternatives, customer value propositions, and commercial tradeoffs while balancing customer adoption with business economics
• Translate complex product capabilities and customer insights into compelling positioning, customer experiences, sales enablement materials, website content, launch assets, and lifecycle communications
• Lead customer research and insight generation to inform product strategy, positioning, pricing recommendations, customer prioritization, and go-to-market planning
• Develop end-to-end go-to-market strategies, including customer segmentation, launch sequencing, messaging, channel strategy, investment priorities, experimentation roadmaps, and success metrics
• Establish a continuous learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to optimize product strategy, pricing, customer experience, and commercial performance
• Serve as the primary marketing partner for the VPP organization and the voice of the customer across cross-functional decision-making
• Influence product roadmap, commercialization strategy, and customer experience through customer insights and commercial recommendations
• Define and monitor success metrics across acquisition, activation, participation, retention, customer lifetime value, customer satisfaction, and commercial ROI
• Present strategic recommendations and customer insights to Executive Leadership while partnering closely with Product, Engineering, Finance, Legal, Sales, Growth, Brand, Customer Experience, and Analytics teams

Requirements

• 8+ years of progressively increasing responsibility across Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or related leadership roles
• Demonstrated success launching and scaling innovative consumer products or technology-enabled services
• Strong understanding of product positioning, segmentation, pricing strategy, lifecycle marketing, and go-to-market planning
• Experience influencing product strategy, pricing, and commercialization decisions through customer research, analytics, and business insights
• Strong commercial and analytical judgment, including experience evaluating customer lifetime value (LTV), customer acquisition cost (CAC), pricing strategies, experimentation, channel performance, and business ROI
• Experience using customer research methods such as segmentation, pricing studies, concept testing, conjoint analysis, surveys, and experimentation to inform strategic decisions
• Comfortable working with advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to evaluate commercial opportunities and customer behavior
• Excellent executive communication, storytelling, and presentation skills
• Ability to simplify complex problems into clear, actionable recommendations
• Comfortable operating in ambiguous, fast-moving environments with a builder mindset
• Strong cross-functional leadership skills with the ability to influence without direct authority

Tech Stack

• SQL
• Go

Benefits

• Competitive compensation and benefits
• Annual bonuses
• Unlimited paid vacation
• Premium private medical insurance for you and your family
• Opportunities for continued professional growth