Develop and write engaging blog content tailored to landowners and local communities
Coordinate video content that brings New Energy Equity’s projects, people, and impact to life
Manage and update website content, collaborating with our web design partner on updates as needed
Create sales collateral and supporting materials to help the Land Development team effectively engage landowners
Generate case studies, mailers, and other written content about energy generation tailored to landowners and local communities
Establish strategy and cadence for organic social media across all New Energy Equity accounts
Design, schedule, and manage social content for all audiences
Monitor performance and apply key learnings to continuously improve engagement
Lead internal company communications, including the monthly company newsletter, office screens, and Town Hall content development
Create marketing collateral and provide on-site support for company events, including the annual Golf Tournament and Summer Solarbration
Support cross-functional campaigns and initiatives, including the Lift As We Climb Foundation and NEE-owned companies
Execute targeted direct mail marketing programs to landowner audiences
Coordinate A/B testing to optimize campaign performance
Manage external vendor relationships to ensure timely and effective campaign execution
Support the execution of digital ad campaigns targeting landowner audiences
Track performance, analyze results, and apply learnings to future campaigns

Bachelor’s degree in Marketing, Communications, Sustainability or a related field
1-2 years of relevant marketing experience with content creation and communicating across a variety of different platforms, channels, and audiences
Experience with social media strategy and managing accounts across multiple platforms
Strong written and verbal communication, organization, and time management skills
Experience using LLMs (such as Copilot, ChatGPT, Claude, or similar tools) to assist with drafting written and visual content
Ability to design basic content and graphics through Canva and/or Adobe products (Express, InDesign, Illustrator, Photoshop)
High level of proficiency with M365 applications (Word, Excel, PowerPoint, Forms)
Ability to work independently on multiple projects
Interest in or experience with the renewable energy industry
Experience with video production, editing, or coordination (Preferred)
Familiarity with Salesforce, Pardot, HubSpot, or other marketing CRM/automation platforms (Preferred)

Marketing Content Specialist

Key skills