Associate Performance Media Manager – Paid Search, Paid Social

Role Overview

• Day-to-day oversight and execution of paid social campaigns and paid search campaigns
• Conversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testing
• Lead day-to-day management and optimization of client Paid Social and paid search initiatives
• Campaign planning, strategy, and plan documentation
• Campaign tactics and segmentation build-out and optimization
• Bidding optimizations
• Test planning, recommendations, and management
• Custom analysis, reporting, and insights
• Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts
• Work with project managers and team leads to create and ensure timely delivery of project requirements
• Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
• Help elevate paid social practices for the agency by working in collaboration with performance media team leads

Requirements

• 2+ years of paid social or paid search marketing experience
• Working knowledge of Google Analytics and tagging best practices
• Advanced understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube etc.)
• Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
• Excellent written and verbal communication skills
• Ability to work independently as well as with a team
• Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
• Strong experience with Microsoft Excel
• Preferred experience with Tableau or other data visualization platforms
• Agency experience will be given preference

Tech Stack

• Tableau

Benefits

• Participation in the Employee Stock Ownership Plan
• Comprehensive health insurance plan options, including 100% paid plan
• Employee dental, life and disability coverage, 100% paid
• Participation in 401(K) Plan with generous employer match
• Generous paid parental leave
• Generous PTO policy, including 11 paid holidays per year
• Employee wellness stipend + home office stipend
• Commuter stipend (for hybrid employees)