Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to: Google, Bing, YouTube, Facebook/Instagram, Pinterest, LinkedIn, and Twitter
Lead day-to-day management and optimization of campaigns to meet and exceed goals
Campaign planning, forecasting, and budgeting
Recommending testing strategies and optimizations to drive performance
Campaign bid management strategy and oversight
Campaign data analysis, reporting, and insights
Summarize and communicate the status of all campaigns with appropriate internal and external contacts
Keyword research, ad copy creation, and audience development
Industry research on search and social trends with occasionally being tasked to write a POV, blog post, or case study

1+ years of paid social or paid search marketing experience
Proficiency within at least one of the following paid channels: Google, Bing, Facebook/Instagram, Pinterest, or Amazon.
Strong analytical skills and attention to detail
Results driven with a proven track record of driving performance
Excellent written and verbal communication skills
Ability to work independently as well as with a team
Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
Strong experience with Microsoft Excel

Performance Media Planner – Paid Search, Paid Social

Key skills