Optimizing audience activation strategies within our tech stack to ensure marketing campaigns and activation dollars target the right audiences at the right time
Establishing use cases and requirements for marketing technology tool set to ensure they align with overall marketing vision
Collaborating and partnering with IT and other Marketing teams to understand and onboard new tools as well as optimize existing ones
Building and recommending process changes for technology and/or capability adoption
Finding additional efficiencies, optimization areas and innovation points across the existing tool set.
Evaluating and embedding AI capabilities within existing marketing workflows and technologies to drive automation, scale operations, and discover new efficiencies.
Supporting and communicating key milestones, activities and KPIs that measure the efficacy of our business use cases that our tools support

Have 5-8 years of relevant marketing experience and a Bachelor's degree
Have the capability to interpret business requirements and define or recommend the audience strategy based on the business needs of stakeholders
Have experience successfully utilizing customer data platforms (CDP), marketing automation platforms, account based marketing platforms, CRM or other digital tool sets
Demonstrate good knowledge of SDLC and business processes

We support your health, well-being, finances, and life beyond work. See our benefits.
FlexBase adapts to your job's needs
Akamai's FlexBase program is yet another way we show our commitment to providing employees with an exceptional workplace experience. It's not about telling employees where to work; it's about supporting employees to do their best work. We trust our incredible employees to work in ways that suit them best: at home, in an office, or a combination of both.

Senior Marketing Operations Specialist

Key skills