Senior Manager, Sales & Marketing Business Applications

Role Overview

• Own the strategy and lifecycle management of Sinch's Sales and Marketing application portfolio, including platforms such as Gong, Outreach, Qualified, 6sense, ZoomInfo, Cognism, Clay, Gainsight and other GTM technologies.
• Act as the primary commercial owner for strategic SaaS vendors, managing commercial relationships, renewals, licensing strategies, business reviews and roadmap alignment.
• Develop and maintain product roadmaps for each application, ensuring investment decisions support Sinch's long-term GTM strategy.
• Partner with business stakeholders to increase adoption, improve user experience and ensure technology capabilities are fully utilised.
• Define success metrics for each platform and regularly measure adoption, business outcomes and return on investment.
• Identify capability gaps across the Sales and Marketing technology landscape and build business cases for new solutions that improve productivity, customer engagement and revenue growth.
• Collaborate with Product, Sales, Marketing and Customer Success leaders to understand evolving business requirements and translate them into technology roadmaps.
• Work closely with architecture, engineering and Salesforce teams to ensure third-party applications integrate effectively into the broader Salesforce ecosystem.
• Lead vendor governance, quarterly business reviews and executive reporting on platform performance, commercial value and strategic opportunities.
• Monitor market trends, emerging technologies and AI capabilities to ensure Sinch remains at the forefront of Sales and Marketing technology.
• Build strong partnerships across the organisation to ensure technology decisions are driven by measurable business outcomes rather than individual product requests.

Requirements

• Significant experience managing enterprise Sales and Marketing technology portfolios within a global organisation.
• Strong understanding of modern GTM technology, including sales engagement, conversational marketing, customer success, revenue intelligence, ABM, data enrichment and AI-enabled sales platforms.
• Experience managing strategic SaaS vendors, commercial negotiations and technology investment decisions.
• Demonstrated success increasing platform adoption and delivering measurable business value from enterprise software investments.
• Strong commercial mindset with the ability to evaluate ROI, licensing strategies and technology rationalisation opportunities.
• Experience developing product roadmaps and working closely with business stakeholders to prioritise enhancements.
• Excellent stakeholder management skills with the ability to influence senior leaders across Sales, Marketing and Customer Success.
• Strong understanding of how third-party business applications integrate with Salesforce and enterprise data platforms.
• Experience identifying emerging technologies and translating innovation into business value.
• Strong understanding of the MarTech landscape, including Marketing Cloud, Data Cloud, and sales productivity tools.
• Proven experience effectively managing distributed teams across multiple time zones (India, LATAM, EMEA).
• Deep knowledge of Salesforce administration, security models, and platform governance.
• A business-oriented mindset focused on system uptime and user satisfaction.
• Fluency in English.

Tech Stack

• Cloud

Benefits

• Health insurance
• Professional development opportunities
• Flexible work arrangements