Lead Customer-Centric Offerings Development
Own the end-to-end development of priority offerings—from concept through commercialization
Ensuring alignment to: Clearly defined ideal customer profiles (ICPs) and buyer personas, Vertical-specific needs, buying processes, and decision drivers
Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation
Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies
Developing clear positioning, messaging, and narrative frameworks tailored to each vertical
Building campaigns that proactively shape market perception
Own End-to-End Campaign Execution
Align Marketing, Sales Enablement, and Offerings
Performance Tracking & Continuous Optimization

5–10+ years across solution development, product/offering management, and/or B2B marketing
Experience defining: ICPs segmentation value propositions
Proven ability to: design campaigns manage complex workstreams drive execution across functions
Strong ability to operate as both: strategic thinker hands-on executor
Demonstrated experience building modern B2B marketing systems, including: Multi-channel campaign development (email + social + content + web) Account-based marketing (beyond deal-stage) Content strategy and scaling (reuse, amplification, systems) Digital demand generation and nurturing
Ability to operate in environments where: priorities shift outputs must scale without adding headcount
Familiarity with agile / sprint-based execution.

Manager – Digital Marketing & Solution Management

Key skills