Senior Marketing Manager

Role Overview

• Lead portfolio management and innovation pipeline development for assigned categories within the IRCA Americas portfolio.
• Develop and execute regional marketing strategies aligned with business objectives, customer priorities, and growth opportunities across the Americas.
• Translate market trends, category insights, competitive intelligence, and customer needs into actionable commercial strategies.
• Lead integrated marketing campaigns targeting Food Manufacturing, Chains, Distribution, and In-Store Bakery channels to drive market penetration, customer engagement, and revenue growth.
• Partner closely with Sales, Culinary, Product Management, Business Development, R&D, Customer Service, and Communications teams to develop customer-centric initiatives.
• Build compelling sales enablement tools, including customer presentations, capability decks, product brochures, one-pagers, innovation concepts, and tailored customer proposals.
• Support strategic customer engagements by presenting category trends, portfolio solutions, innovation opportunities, and market insights that strengthen customer relationships and accelerate growth.
• Collaborate with the Communications and Digital Marketing team to ensure consistent brand messaging across online and offline customer touchpoints.
• Oversee the development and maintenance of innovation libraries, product concept databases, category assets, and commercial marketing tools in partnership with Culinary and Innovation teams.
• Measure and analyze marketing campaign performance, KPIs, ROI, and customer engagement metrics, providing recommendations for continuous improvement.
• Build strong partnerships with IRCA Academy chefs and cross-functional partners to support commercial initiatives, category management projects, and customer experiences.
• Manage relationships with external agencies, creative partners, research providers, and vendors, ensuring projects are delivered on time, within budget, and aligned with business objectives.
• Manage marketing budgets and prioritize investments to maximize commercial impact and return on investment.
• Mentor and guide junior marketing team members as appropriate, fostering collaboration, accountability, creativity, and professional development.
• Perform other related duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Food Science, Communications, or a related field required; MBA or advanced degree preferred.
• 7+ years of progressive marketing experience, preferably in B2B food ingredients, food manufacturing, foodservice, bakery, pastry, chocolate, confectionery, or related industries.
• Proven experience developing and executing marketing strategies that support commercial growth.
• Strong understanding of portfolio management, innovation pipeline development, category marketing, and sales enablement.
• Experience supporting customer-facing initiatives, strategic account presentations, trade marketing programs, and integrated marketing campaigns.
• Ability to synthesize market trends, customer insights, and business priorities into clear strategies and compelling commercial stories.
• Strong project management skills, with the ability to manage multiple priorities, stakeholders, timelines, and budgets.
• Excellent communication and presentation skills, with the confidence to engage cross-functional teams and customer-facing audiences.
• Collaborative leadership style with the ability to influence across functions and regions.
• Highly proactive, organized, and comfortable operating in a fast-paced, evolving business environment.
• Proficiency in Microsoft Office, especially PowerPoint and Excel; experience with marketing platforms, CRM tools, or project management systems is a plus.

Benefits

• Medical, Dental, & Vision
• 401(k) matching
• Paid Vacation
• Holidays
• Employee Education Tuition Reimbursement Program