Senior Manager, Global Strategic Marketing

Role Overview

• Drive and support execution of global marketing strategies informed by customer insights, market trends, and competitive intelligence.
• Integrate voice of customer (VOC) and market data to inform upstream initiatives and portfolio optimization.
• Conduct research on industry trends to shape effective marketing approaches.
• Develop and implement global go-to-market plans aligned to business priorities and regional needs.
• Lead execution of segment-specific marketing initiatives, ensuring alignment to timelines, quality, and outcomes.
• Monitor performance of marketing initiatives and refine plans based on insights.
• Serve as a strategic resource and partner to cross-functional teams including R&D, Clinical, Finance, Supply Chain, and Regional teams.
• Coordinate resources and align stakeholders to support execution.
• Partner with external agencies and key opinion leaders.
• Implement promotional strategies, including campaign planning and evaluation.
• Support tradeshows, sales meetings, and customer engagement activities.
• Develop sales tools, training, and educational materials in partnership with Communications and Education teams.
• Lead analysis of marketing metrics and performance data.
• Manage budgets and vendor relationships to ensure effective resource utilization.
• Optimize marketing activities based on data-driven insights.
• Provide guidance, coaching, and mentorship to junior team members and cross-functional partners.
• Contribute to building marketing capabilities and best practices.
• Foster a culture of accountability and continuous improvement.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• Minimum of 8 years progressive business experience required, including 3+ years in marketing.
• People management experience required.
• Healthcare experience preferred.
• Experience with product/brand/project management or strategic marketing initiatives.
• Global experience preferred.
• Strong analytical and problem-solving skills.
• Ability to drive execution and deliver results in a matrixed environment.
• Strong communication and stakeholder management skills.
• Ability to influence without authority and collaborate globally.
• High initiative, adaptability, and learning agility.
• Up to 25% international travel may be required.

Benefits

• an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions.
• vacation days
• parental leave for a minimum of 12 weeks
• bereavement leave
• caregiver leave
• volunteer leave
• well-being reimbursement
• programs for financial, physical and mental health
• service anniversary and recognition awards