The Thought Leader Liaison (TLL) is responsible for identifying, cultivating, and managing relationships with key HCP partners and influential individuals within Hematology/Oncology, through strategic collaborations and marketing initiatives;
Key duties include researching potential KOLs in both Academic and Community settings, developing engagement strategies, negotiating partnership terms, tracking campaign performance, and maintaining ongoing communication with key influencers.
KOL Identification and Recruitment: Contribute to the development of engagement strategy for the assigned region; and execute to optimize results.
Relationship Building and Management: Establish strong, authentic relationships with KOLs through regular communication and engagement.
Commercial Insight Gathering: Lead and direct insight gathering among opinion leaders including one-on-one engagements, small group meetings, national and regional advisory boards and steering committees to gather actionable information.
Performance Measurement and Reporting: Track key performance indicators (KPIs) such as reach, engagement, conversions, and brand mentions across P2P campaigns.

BS/BA or equivalent required preferably in Marketing, Science, Business Administration or other similar degree; an MBA or other advanced degree preferred.
Minimum 8+ years pharmaceutical sales and/or marketing experience
Hematology/Oncology experience is required
Strong scientific acumen and business acumen, with the ability to use knowledge of the industry and marketplace to identify long-term benefits for our customers.
Excellent communication and interpersonal skills to build relationships with KOLs
Analytical skills to evaluate campaign performance and identify trends
Creative thinking to develop engaging P2P collaboration concepts
Knowledge of industry trends and target audience demographics
Team player with the ability to work independently.
Self-starter. Takes initiative and works independently to successfully work in a fast-paced environment with multiple demands.
Strong strategic and tactical planning, project management, communication, and organization skills.
Understanding of compliance environment in pharmaceutical promotions.
Flexibility to travel 50-70% of the time, occasional evenings and weekends.

Associate Director, Thought Leader Liaison – West

Key skills