Key skills
Analytics
About this role
Role Overview
- Own the full-funnel media strategy across paid search, social, display, CTV, podcasts, affiliate, and out-of-home.
- Decide how to allocate marketing budget across channels.
- Own the agency relationship end to end.
- Analyze the performance of all paid media channels against revenue targets.
- Independently manage higher-funnel, brand-awareness channels such as podcasts, affiliate, and out-of-home.
Requirements
- 5–8+ years in DTC or e-commerce performance marketing.
- A track record of business-level strategy, not just channel strategy.
- Experience managing media budgets at a director level and directing agency partners.
- Proven success scaling paid media across TikTok, Meta, and Google.
- Fluency in performance data and attribution, with hands-on experience in a tool such as Google Analytics.
- Strong analytical mindset with the ability to set CAC and LTV goals.
- Deep understanding of the DTC customer journey.
Benefits
- health insurance (medical, dental and vision)
- 401K with company match
- parental leave
- sick leave
- paid vacation and holidays
- access to numerous additional perks and benefits