Marketing Technology Manager

Role Overview

• Own and manage the marketing technology ecosystem, including Salesforce, HubSpot, website platforms, analytics tools, AI solutions, and data enrichment technologies
• Manage integrations between marketing, sales, and business systems
• Develop and optimise strategies behind lead management processes including lead routing, lead scoring, segmentation, and lifecycle management
• Ensure data quality, consistency, and governance across marketing and sales platforms
• Work closely with Sales leadership to improve visibility of marketing contribution to pipeline and revenue
• Develop reporting frameworks and dashboards that support data-driven decision making
• Evaluate and implement new technologies that improve marketing effectiveness and operational efficiency
• Develop and execute SEO strategies to improve organic visibility, website traffic, and lead generation
• Conduct technical SEO audits and oversee implementation of recommendations
• Manage PPC campaigns across relevant platforms including Google Ads, LinkedIn, and industry-specific channels
• Develop audience targeting, bidding strategies, and campaign optimisation plans
• Monitor campaign performance and continuously improve cost efficiency and lead quality
• Provide recommendations based on performance data and industry best practices
• Develop executive-level dashboards and reporting for Marketing, Sales, and Leadership teams
• Analyse campaign, website, and pipeline performance to identify growth opportunities
• Track and optimise marketing-attributed revenue, opportunity creation, and conversion rates
• Build attribution models that accurately measure marketing influence throughout the buyer journey
• Conduct competitor, market, account, and customer analysis to support strategic decision making
• Provide actionable insights and recommendations based on data rather than assumptions
• Develop and maintain marketing automation workflows supporting lead nurturing and customer engagement
• Identify opportunities to automate repetitive marketing and reporting activities
• Support implementation of intelligent data enrichment, lead research, and prospect intelligence solutions
• Support strategic initiatives involving marketing technology, customer insights, account intelligence, and business growth.

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Data Analytics, Computer Science, or related field
• 5+ years of experience in marketing operations, marketing technology, digital marketing, analytics, or related disciplines
• Demonstrated experience managing Salesforce, HubSpot, Google Analytics, Google Tag Manager, Google Search Console, SEMrush/Ahrefs, and related technologies
• Proven track record improving lead generation, conversion rates, and marketing performance through data and technology
• Experience designing and implementing marketing automation, lead nurturing, and reporting frameworks
• Experience supporting Sales and Marketing alignment through systems, data, and process improvements
• Experience evaluating and implementing AI tools and workflow automation technologies preferred
• Experience in B2B, industrial, engineering, energy, or technical markets preferred.