Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning.
Drive launches end to end, from narrative development through execution.
Serve as a connection point between Product, Studio, and Marketing teams, translating product roadmaps into positioning, go-to-market strategy, and launch plans.
Initiate or take on product marketing, brand, and partnership initiatives, scoping each into a clear plan and executing end to end.
Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title.
Shape brand and non-performance marketing, including social-native, creator-style content across owned channels such as blogs, social accounts, and campaigns outside of paid and user acquisition.
Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners.
Partner closely with Growth and Lifecycle teams to align brand and product marketing with acquisition and retention efforts.
Coordinate lifecycle and CRM touchpoints that support launches and partnerships.
Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams.

4+ years of marketing experience, with demonstrated product marketing experience across positioning, messaging, and go-to-market.
Experience across brand, partnerships, or general marketing, ideally including time in a fast-paced or startup environment.
Demonstrated ability to independently scope, plan, and execute marketing initiatives from concept through delivery with minimal oversight.
Strong marketing judgment grounded in hands-on experience, with the ability to make sound decisions in ambiguous situations.
Fluency with AI tools to drive efficiency and scale output.
A genuine self-starter who identifies and drives the right next move rather than waiting to be handed one.
Depth in product marketing paired with a generalist’s range across brand, partnerships, and content.
A feel for social-native, creator-style content and what makes a product socially legible and shareable, even if execution is shared across the team.
Experience working cross-functionally with Product, Creative, or Studio teams to bring products to market.
Excellent communication and organizational skills, with the ability to manage multiple workstreams and shifting priorities.
Background in gaming, entertainment, or consumer products is required.
Enterprise software experience is a plus.

Product Marketing Manager

Key skills