Senior Manager, Retention Marketing

Paleovalley is a company committed to providing nutrient-dense foods and supplements, aiming to improve health through real food. They are seeking a Senior Manager, Retention Marketing to enhance customer relationships and drive retention strategies across the customer lifecycle, focusing on building loyalty and customer lifetime value.

Responsibilities:

• Partner with the VP of Retention & Lifecycle Marketing to translate department strategy into clear execution plans, retention roadmaps, and measurable business outcomes
• Develop the roadmap and execution approach for bringing retention initiatives to life across the customer lifecycle, independently identifying and prioritizing opportunities that strengthen customer loyalty, subscription health, repeat purchase behavior, and customer lifetime value
• Operate with a high degree of autonomy, confidently making recommendations, solving problems, and driving initiatives from concept through execution with minimal day-to-day direction
• Own the architecture, design, build, and optimization of automated customer journeys across onboarding, post-purchase, replenishment, subscriptions, loyalty, winback, reactivation, churn prevention, and customer education
• Continuously improve customer journeys by identifying friction points and creating lifecycle experiences that are timely, relevant, and genuinely valuable
• Design scalable lifecycle programs that evolve alongside our customers and business, strengthening customer loyalty, subscription performance, and long-term customer lifetime value
• Serve as Paleovalley's primary owner of retention marketing automation within Klaviyo, including lifecycle flow architecture, creation, optimization, QA, troubleshooting, documentation, and ongoing maintenance
• Design sophisticated automation logic using segmentation, personalization, dynamic content, behavioral targeting, and CRM best practices
• Ensure our lifecycle infrastructure is scalable, reliable, and continuously improving while establishing best practices across the retention program
• Establish automation standards and best practices that create consistency, scalability, and operational excellence across the retention program
• Use customer data, behavioral insights, and business performance to identify opportunities that improve both the customer experience and business outcomes
• Develop and execute testing strategies across messaging, offers, timing, creative, segmentation, personalization, and customer journeys
• Analyze results, translate insights into actionable recommendations, and foster a culture of continuous experimentation and optimization
• Partner closely with Creative, Brand, Growth Marketing, Ecommerce, Customer Experience, Marketing Analytics, Product Marketing, Technology, and the Lifecycle Marketing Manager to deliver seamless customer experiences
• Translate broader business initiatives into thoughtful lifecycle experiences while providing strategic direction for creative, copy, and campaign assets
• Serve as the organization's subject matter expert in retention marketing, lifecycle automation, and customer journey optimization
• Own and maintain the retention marketing dashboard, proactively monitoring, analyzing, and reporting on key lifecycle metrics, including customer lifetime value (LTV), repeat purchase behavior, subscription health, lifecycle revenue, flow performance, customer engagement, and other key retention KPIs
• Translate customer, campaign, and business performance data into actionable insights, independently identifying opportunities, making recommendations, and driving optimization initiatives that improve customer experience and business results
• Continuously evaluate customer journeys, automations, campaigns, testing results, and operational processes to identify smarter, more effective ways to engage customers and evolve Paleovalley's retention program

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent professional experience
• 6+ years leading retention or lifecycle marketing for a sophisticated DTC ecommerce or subscription business, with demonstrated ownership of customer journey strategy, marketing automation, and lifecycle performance
• Expert-level experience building, optimizing, and scaling sophisticated lifecycle automation programs within Klaviyo
• Demonstrated success improving customer lifetime value, repeat purchase behavior, subscription health, and retention through lifecycle marketing
• Experience developing and optimizing sophisticated automated customer journeys from strategy through execution
• Advanced analytical skills with demonstrated experience owning retention reporting and dashboards, analyzing lifecycle performance, identifying trends, and translating customer and business data into strategic recommendations and measurable business improvements
• Experience developing, executing, and evaluating A/B testing strategies
• Exceptional project management and organizational skills with the ability to independently prioritize work and manage multiple initiatives
• Strong communication and collaboration skills with the ability to influence cross-functional partners and build trusted relationships
• Experience in a DTC ecommerce and/or subscription-based business
• Experience within health & wellness, supplements, food, consumer packaged goods, or a related industry
• Experience with Shopify, Attentive, PostPilot, GA4, Mixpanel, Looker, or similar marketing technologies
• Passion for understanding customer behavior and building exceptional customer experiences
• Alignment with Paleovalley's mission of helping people live healthier lives through nutrient-dense foods and supplements