Build EMEA-owned growth programmes from scratch: Identify opportunities for regional campaigns, sales acceleration plays, nurture motions, webinars, content-led activations, partner moments, and other programmes that drive awareness, qualified demand, and pipeline across priority markets.
Make global campaigns work in EMEA: Partner with central marketing teams across paid, web, content, lifecycle, events, and brand to adapt global launches for local markets.
Own the EMEA growth infrastructure: Act as the connective tissue between global marketing infrastructure and local EMEA execution, ensuring regional needs are represented while staying aligned to central teams. Improve how leads are captured, enriched, routed, followed up, and measured across campaigns.
Turn data into regional insights: Own insight into the EMEA funnel to identify gaps in lead flow, conversion, attribution, localisation, and channel/campaign performance.
Build repeatable playbooks and processes: Use AI and automation to scale the motion and identify repeatable workflows that can be automated or accelerated. Create the foundations for how EMEA growth marketing operates as the region scales, balancing speed, quality, local relevance, and global alignment.

4–7 years of experience in growth marketing, demand generation, marketing operations, or regional marketing.
Strong understanding of full-funnel marketing.
Hands-on experience with marketing and revenue tools.
Comfortable working with imperfect data and messy systems; able to diagnose problems, prioritise fixes, and build practical processes that scale.
Experience adapting campaigns for regional or local markets.
Commercially minded, with a clear understanding of how marketing activity supports awareness, engagement, pipeline creation, opportunity acceleration, and revenue.
Strong analytical skills, with the ability to turn data into actionable recommendations for Marketing and Sales.
Highly organised, with the ability to manage multiple workflows, stakeholders, markets, and timelines at once.
Strong cross-functional collaboration skills.
Comfortable working in ambiguity and building from scratch.
AI-forward mindset, with curiosity and practical experience using AI to improve marketing output, automate repetitive work, personalise campaigns, and analyse performance.
Experience marketing to legal, financial services, consulting, enterprise, or other high-touch professional audiences is a plus.

Growth Marketing Manager

Key skills