Social Media and Content Manager

Role Overview

• Build and own the organic social strategy for Ethos and a new brand launching soon, with distinct approaches for each platform — LinkedIn, Meta, TikTok, YouTube, and beyond
• Think platform-natively: what works on TikTok is not what works on LinkedIn, and you know the difference instinctively
• Identify and monitor KPIs per platform and use them to sharpen your approach over time
• Explore emerging channels (Reddit, Threads, and others) where our audiences live and where we haven't yet shown up
• Help create, edit, and publish high-quality content across all channels — short-form video, static, stories, reels, and long-form YouTube.
• Repurpose and reimagine content made for paid social and TV, adapting it for organic without it feeling like a cut-down
• Edit with expert-level fluency in CapCut and other mobile-first social editing tools
• Develop net-new organic content that follows platform best practices and feels made for the feed, not repurposed from somewhere else
• Be comfortable on camera when the moment calls for it — you don't need a production team to make something worth watching
• Help to identify, source, contract, brief/script UGC and influencers to partner with
• You are comfortable writing copy, both long form and short
• Show up as the voice of Ethos (and our second brand) across channels — from evergreen content to company milestones and product launches to cultural moments that feel right for us
• Become an expert in the category and engage with followers, respond to comments, and build community in a way that feels genuine.
• Collaborate closely with the Creative Strategy, Paid Social, and Influencer teams to keep organic and paid working together
• Build AI-powered workflows that reduce time spent on repetitive tasks and increase the volume and quality of output
• Stay current on how social platforms and AI tools are evolving and factor that into how we show up

Requirements

• 3+ years of experience managing social media for a brand, ideally in a consumer tech, fintech, or DTC environment where the audience is skeptical and the creative bar is high
• You think like a journalist with a beat — you track trends, cultural moments, and platform shifts proactively and always have a point of view on what's worth acting on
• Expert-level CapCut and mobile editing skills — you can take raw footage and turn it into something scroll-stopping without a full production team
• Strong copywriter with a natural, platform-native voice — you write like a human, not a brand. You’re comfortable with both long for copy and short form
• Deep platform fluency across TikTok, Instagram, LinkedIn, and YouTube — you know what performs and why on each, and you stay current
• Comfortable and confident on camera when needed
• AI-forward: you're already using AI tools in your workflow and can show examples of what that looks like in practice
• Highly organized and self-directed — you can manage a content calendar across multiple brands and channels without losing creative sharpness
• Experience working with UGC and influencers. Your comfortable negotiating a contract, creating briefs, writing scripts and talking points, and giving detailed feedback
• Genuinely curious about advertising, culture, and the internet — this is something you think about outside of work hours.

Benefits

• Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.