About this role

Develop and execute social media strategies across Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms
Create engaging content, graphics, reels, and videos
Grow followers, engagement, and local brand awareness
Manage posting calendars and scheduling tools
Monitor comments, messages, and online reviews
Track and report key performance metrics
Coordinate social media campaigns with paid advertising efforts
Generate leads for caregivers and prospective clients
Collaborate with ownership on local marketing initiatives

3+ years of social media management experience
Proven experience growing a franchise, multi-location business, healthcare organization, or local service business
Portfolio demonstrating measurable growth and results
Experience with Meta Business Suite, Instagram, LinkedIn, Canva, and content creation tools
Strong writing and communication skills
Home care, healthcare, senior care, assisted living, hospice, or franchise marketing experience preferred
Experience running and optimizing Facebook and Instagram advertising campaigns
Understanding of local SEO, Google Business Profile optimization, and online reputation management is a plus.

Social Media Manager

Key skills