Continuously develop and refine core product narratives, communication frameworks, and portfolio positioning for Genetec
Define compelling value propositions that clearly articulate expected customer outcomes and business value
Ensure messaging remains relevant, differentiated, and aligned with market needs
Create enablement materials for sales teams and partners to confidently communicate Genetec’s value
Train sales teams, distribution partners, and internal stakeholders on key messaging and positioning strategies
Promote adoption of the “Jobs to Be Done” (JTBD) framework across the organization
Monitor market trends, customer needs, and competitor positioning
Develop competitive messaging, battlecards, and strategic counter-positioning that highlight Genetec’s unique strengths
Represent Genetec as a thought leader at industry events, customer briefings, partner conferences, webinars, and internal meetings

Minimum 5 years of experience in B2B marketing, product marketing, or related roles
Proven track record of effective collaboration with product management, sales, communications, and other cross-functional teams
Excellent written, verbal, and presentation skills
Strong storytelling skills and ability to simplify complex concepts
Analytical mindset with the ability to translate market analysis into actionable strategies
High curiosity, self-motivation, and continuous desire to learn
Comfortable working independently while contributing to a collaborative team environment
Advanced proficiency in Microsoft Office, especially PowerPoint, Excel, and Word
Willingness to travel as needed
Fluent in French and English, both written and spoken

Product Marketing Manager – Narratives

Key skills