Fractional Performance Marketing Manager

Hiive is redefining how private companies and their shareholders access liquidity. As a Fractional Performance Marketing Manager at Hiive, you will own our paid search acquisition engine and support our paid social campaigns, designing, launching, and optimizing campaigns to accelerate Hiive's paid spend while maintaining a high ROAS.

Responsibilities:

• Design, launch, and manage paid media campaigns across Google, Microsoft, Reddit and LinkedIn
• Own the full performance marketing stack: campaign setup, audience targeting, bid strategy, creative testing, and landing page alignment
• Analyze campaign performance daily, identify opportunities and inefficiencies, and continuously optimize for Revenue, ROAS, CPA, and pipeline contribution
• Develop and test creative briefs and messaging hypotheses in collaboration with creative to run structured A/B tests to iterate quickly
• Report on performance and paid acquisition KPIs to executives, with clear recommendations on budget allocation
• Stay current on platform changes, audience targeting capabilities, and emerging technologies relevant to a high-intent, financially sophisticated audience

Requirements:

• 5+ years of hands-on performance marketing experience, with direct ownership of paid search (Google Ads/SEM) and paid social (Meta, LinkedIn) campaigns
• Experience managing multi-channel paid budgets with accountability for ROAS, CPA, or pipeline contribution
• Comfortable pulling and interpreting data and translating it into clear budget and creative recommendations
• A builder mindset with a drive to constantly create new tools and processes that accelerate your work
• A habit of keeping up with changes in technology, Google algorithm shifts, and other developments that shape the way you work
• Familiarity with B2B or ABM-style paid campaigns targeting financial advisors, family offices, or institutional audiences
• Working knowledge of data analysis tools like Omni, Looker, PostHog, Tableau, etc
• Experience in fintech, financial services, or a regulated industry, or marketing to an affluent/professional audience