Demand Marketing Manager, Social Studies/ELA (Remote)

Cengage is a global education technology company that empowers learners through innovative digital products and services. The Demand Marketing Manager will lead demand generation and thought leadership programs to enhance engagement and pipeline for the Social Studies and ELA portfolios, focusing on campaign execution and content-driven initiatives.

Responsibilities:

• Owns and executes demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels
• Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines
• Execute and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals
• Partner with Sales and GTM stakeholders to support sales readiness efforts, including campaign alignment and handoff processes
• Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams
• Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners
• Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate

Requirements:

• Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing
• Ability to support thought leadership initiatives across content, events, speakers, and earned media
• Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization
• Analytical skills to support pipeline analysis, campaign reporting, and performance measurement
• Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams
• Ability to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirements
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Typically requires 3–5 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field