Sales Development Lead

Role Overview

• Hire, onboard, and ramp a team of 2-3 SDRs, building toward monthly, quarterly, and annual pipeline targets
• Coach SDRs on prospecting technique, messaging, objection handling, and call craft through regular 1:1s and live call/email reviews
• Set clear activity and performance expectations, and hold the team accountable to weekly and monthly meeting and pipeline quotas
• Design and run team cadences (standups, pipeline reviews, skill-building sessions) that keep the team aligned, motivated, and improving
• Own SDR ramp plans and career development conversations, including pathing toward Account Executive and other roles
• Personally prospect and book qualified meetings with CPG leaders across Sales, Category Management, Shopper Marketing, and more
• Own multi-channel outbound outreach, phone, email, and LinkedIn, carrying an individual pipeline generation target alongside team goals
• Execute structured outbound campaigns and messaging sequences aligned to specific customer use cases
• Qualify inbound leads for fit, need, and timing before booking meetings
• Lead by example, model the activity levels, messaging quality, and follow-up discipline you expect from the team
• Build and continuously refine the team's playbooks, sequences, and talk tracks based on what's converting
• Accurately manage team and personal activity, lead status, and next steps in HubSpot
• Analyze team and individual metrics (activity, conversion, response rates) to identify what's working and where to coach
• Leverage our sales tech stack, including HubSpot, Gong, Lusha, UserGems, and Claude, to run efficient, well-researched outreach, surface buying signals, and coach the team on best-in-class tool usage
• Partner closely with Account Executives and Sales leadership to refine targeting, messaging, and campaign strategy
• Build and maintain deep expertise in CPG buyer personas, use cases, and the Storesight product to inform team strategy

Requirements

• 2+ years of SDR/BDR or high-volume outbound sales experience, with a track record of top individual performance
• Prior experience mentoring, training, or informally leading other SDRs strongly preferred; direct people-management experience a plus
• Comfortable carrying a personal outbound quota while also managing and coaching a team
• Strong phone presence and crisp written communication skills
• Data-driven, with the ability to analyze team and individual metrics to make quick, informed coaching decisions
• Highly organized with excellent follow-up, time management, and prioritization skills across both player and coach responsibilities
• Curious, coachable, and motivated by clear goals, team development, and earning potential
• Comfortable using CRM, sales engagement, and AI tools, experience with HubSpot, Gong, Lusha, UserGems, and Claude a plus

Benefits

• Sell a game-changing product solving real pain points for CPG brands
• Take on your first (or next) leadership role while staying close to the front lines of selling
• Career path opportunities into sales leadership, Account Executive, Marketing, and more
• Competitive base salary + commission, with team and individual performance incentives
• Strong onboarding, training, and mentorship
• Be part of a category-defining company in retail execution intelligence