Develop and execute TM Forum’s global marketing strategy, aligned to Mission priorities and Race to 2030 organizational strategy.
Grow TM Forum’s industry influence, brand authority and share of voice.
Build, engage and expand Mission Communities through targeted campaigns, segmentation and audience growth programs.
Drive measurable contribution to membership, education, events, and insights commercial objectives.
Lead integrated brand, communications, PR, thought leadership and content strategies.
Lead event marketing programmes across the TM Forum events portfolio, including our flagship event DTW Ignite.
Advance TM Forum’s digital experience through the development of audience-led user journeys, website optimisation, personalisation strategies and AI-enabled digital engagement programmes.
Develop marketing operations, acquisition, lifecycle marketing, ABM and performance measurement capabilities.
Lead and develop a high-performing global marketing team.
Manage budgets, agencies, suppliers and marketing technology investments to maximize ROI.
Contribute as a senior leader to organizational transformation and cross-functional collaboration.

Proven experience in a senior B2B marketing leadership role, ideally within the telecommunications industry.
A strong track record of developing growth-focused, data-driven marketing strategies.
Experience across brand, demand generation, communications, and digital marketing.
Strong leadership, stakeholder management and team development skills – able to lead transformation in a complex matrix environment.
Commercial mindset with experience managing budgets, KPIs, pipeline and business performance.
Experience leveraging AI, automation and analytics to improve marketing effectiveness.
Excellent communication skills and the ability to influence senior executives, members and industry leaders.
Passion for innovation, industry transformation and delivering measurable business impact.

VP, Marketing

Key skills