Manus is a proven bioalternatives scale-up platform that works with various industries to accelerate the transition to sustainable alternatives. The Digital Performance and Automation Engineer will manage and optimize omnichannel campaigns, ensuring seamless integration with CRM and performance tracking to enhance corporate positioning and stakeholder engagement.
Responsibilities:
- Set up, launch, and manage campaigns across owned, earned, paid, and social channels – primarily Webflow, LinkedIn, and X
- Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delivery
- Maintain an omnichannel campaign calendar aligned with corporate and commercial priorities, ICPs, and milestones, in close coordination with the corporate content lead
- Track, measure, and report on campaign and channel performance
- Advise on setting yearly KPIs, review performance from previous year, and share key learnings
- Build dashboards that translate data into clear insights for leadership and internal teams
- Recommend optimizations to creative/content leads based on stakeholder and ICP engagement
- Run A/B tests and continuously refine campaigns to maximize ROI and relevance
- Use AI tools for reporting, insight generation, and workflow automation
- Experiment with prompt engineering and other methods to enhance speed, accuracy, and scalability
- Stay ahead of emerging AI tools that strengthen campaign execution and analytics
- Align campaign execution with Manus’ corporate narrative, value proposition, and stakeholder communications
- Provide performance data to support thought leadership, announcements, and corporate storytelling
- Monitor media, policy, and competitive trends that shape opportunities with key stakeholders and ICPs
- Partner with the corporate content lead and creative team to optimize campaigns against ICP needs
- Work with internal stakeholders (Sales, Business Development, Senior Leadership Team) to ensure alignment with customer and partner priorities
- Manage external vendors or freelancers as needed for campaign delivery
Requirements:
- Four–six years of experience in digital or integrated marketing with a focus on campaign execution and optimization
- Proven track record setting up and running CRM- and digital-led campaigns
- Strong ability to interpret campaign data, build dashboards, and translate metrics into ICP-specific recommendations
- Hands-on experience with analytics tools (Google Analytics, LinkedIn Campaign Manager, SEO platforms, Hotjar, Zapier, etc.), and ability to work closely with our full stack software engineer
- Practical experience using AI tools to streamline reporting, analytics, or campaign execution
- Detail-oriented and highly organized – able to manage multiple campaigns under tight deadlines
- Strong communicator who can present insights clearly to both creative and business stakeholders
- A curious, proactive mindset – excited to test, learn, and continuously improve while helping Manus grow into the leading brand in next-generation industrial biotechnology and biomanufacturing
- Proven ability to collaborate effectively as part of a high-performing team, including with remote colleagues across multiple locations
- HubSpot experience strongly preferred