Key skills
SaaSSalesforceCRMStakeholder ManagementCommunicationCollaborationSales
About this role
Role Overview
- Develop and execute regional marketing plans aligned with commercial objectives
- Plan, run and optimise digital campaigns across channels such as LinkedIn, Google, email marketing and marketing automation
- Generate qualified leads and contribute to pipeline growth
- Adapt central campaigns, content and marketing assets for the Benelux market
- Monitor campaign performance and improve activities based on data and insights
- Act as the main marketing partner for the Benelux sales organisation
- Support sales teams with campaigns, content, presentations and customer communication
- Organise customer activities, webinars, events and industry exhibitions
- Support effective lead follow-up and nurturing in close collaboration with Sales
- Develop local customer stories, references and success cases
- Drive local PR, social media and content marketing initiatives
- Review and adapt local website content and landing pages to ensure local relevance
- Coordinate localisation and review of marketing material when needed
Requirements
- Around 3–5 years of experience in B2B marketing, preferably within SaaS, technology, telematics, transport or logistics
- Experience in digital marketing, campaign management, lead generation and marketing automation
- Experience working closely with sales teams and supporting commercial growth initiatives
- Good knowledge of CRM and marketing automation platforms, such as Salesforce, HubSpot or similar
- An analytical mindset and the ability to turn data and insights into concrete actions
- Strong communication and stakeholder management skills
- Fluency in Dutch and English, both written and spoken
- French or German language skills are beneficial, but not a requirement.
Benefits
- A key marketing role with direct impact on the growth of the Benelux business
- Close collaboration with Sales, Product and Marketing teams across Europe
- A hands-on role where you can influence local market activities and commercial results
- A flexible hybrid working model, with at least two days per week in our Eindhoven office
- Opportunities for professional development and career growth
- A competitive salary and local benefits package
- A collaborative and international work environment