Demand Generation Manager

Role Overview

• Own the demand generation strategy and execution for IT buyers across target industries, partnering closely with Sales leadership and cross-functional teams to build a scalable, high-performing growth engine
• Help evolve and operationalize ConnectWise's go-to-market approach for internal IT, adapting and tailoring existing GTM motions to effectively reach, engage, and convert internal IT buyers.
• Develop and execute integrated campaign strategies spanning channel/indirect motions, digital demand generation, and brand awareness programs to drive pipeline and revenue outcomes.
• Orchestrate integrated campaigns across inbound and outbound channels in partnership with Field Marketing, Digital Marketing, and Marketing Ops
• Own pipeline metrics for the internal IT business, including MQL volume, MQL-to-SQO conversion, pipeline creation, velocity, and contribution to bookings targets.
• Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization
• Act as the internal champion for the internal IT buyer segment, communicating campaign strategy, performance, insights, and upcoming programs to Sales leadership and key stakeholders.
• Identify gaps in the demand engine and bring forward recommendations to close them

Requirements

• 6+ years in B2B demand generation, with a track record of owning pipeline targets and delivering results, not just executing tasks
• Experience building or launching demand gen programs from scratch, not just optimizing existing ones
• Strong cross-functional instincts: you know how to align with Sales, work with PMM, and get things done without perfect conditions
• Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics
• Data-driven mindset: You leverage data to continuously improve performance.
• Bias toward action, you don’t wait for perfect alignment or a fully built playbook to start moving
• Experience in a SaaS or IT channel environment strongly preferred
• Bachelor’s degree in a related field or equivalent work experience.

Benefits

• ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment.