Demand Generation Manager

Role Overview

• Run multi-channel campaigns that drive pipeline like a freight train
• Build lead nurture flows that actually work (no spray-and-pray nonsense)
• Partner with Sales to drive MQLs to SQLs to $$$
• Own programs end to end, from the big idea to the “here’s what the numbers say” readout
• Build the webinar on the backend within the platform: setup, registration, reminders, and all the technical plumbing that makes it run smoothly
• Put together the content: topic, agenda, slides, and messaging that people actually want to show up for
• Drive registration and attendance: promotion, email, social, and outbound working together to fill the room
• Be ready for follow-up the moment it ends: segmented lists, timely outreach, and a clear next step for every attendee and no-show
• Nurture those leads all the way through: hand-offs to Sales, nurture flows, and reporting on what the webinar actually drove pipeline
• Co-own the BDR outbound strategy with Sales: target account lists, sequences, and messaging that actually book meetings
• Fuel outbound with marketing muscle: intent data, ABM, and engagement signals that give BDRs a warm reason to reach out
• Tighten the handoff so MQLs and outbound replies get worked fast and nothing slips through the cracks
• Own Balto’s social media presence: strategy, content calendar, and day-to-day posting across channels
• Partner with the team on thought leadership, launches, and campaigns that show up everywhere they should
• Launch fast, learn faster: A/B test headlines, landing pages, emails, CTAs, and outbound sequences
• Optimize the full funnel for conversion, from ad click and cold email to closed-won
• Own your corner of HubSpot (and make it your playground)
• Set up automations that work while you sleep
• Track attribution like a hawk and make reporting actually useful
• Keep the data clean so routing, reporting, and BDR follow-up all run on signal you can trust
• Craft go-to-market plans that don’t get ignored
• Create customer stories, launch assets, and messaging that hits
• Show the world how Balto’s AI is actually changing the game
• Launch a chatbot? Done it. Test a weird new paid channel? Let’s go. If it drives pipeline, it’s fair game.

Requirements

• Roughly 3 to 5+ years in demand gen or B2B SaaS marketing (ideally a mix of demand gen and marketing ops)
• Extremely detail-oriented. You catch the broken link, the wrong merge field, and the typo in the subject line before anything ever goes out
• Genuinely excited to build and create from the ground up, not just maintain what already exists
• Experience running webinars end to end, from platform setup to post-event lead nurture
• Experience working with Sales and BDR/SDR teams on outbound: you get sequences, target account strategy, and what makes a rep’s outreach actually land
• Comfortable running social media for a brand and building an audience
• You know your way around HubSpot, landing page builders (WordPress), and analytics tools
• You’ve actually run A/B tests (not just read about them on LinkedIn)
• You write killer copy that converts, not just “clever,” but effective
• You’re data-obsessed and results-driven: if it doesn’t move the needle, it doesn’t matter
• You’re AI-Native Balto doesn’t just build AI, we live it. AI is how we work every single day.

Tech Stack

• WordPress

Benefits

• fully remote (work from anywhere in the U.S.)
• smart and supportive AI-obsessed teammates
• real ownership with a clear path to grow
• great benefits like healthcare
• 401(k)
• unlimited PTO
• learning stipends
• and more.