Director, Demand Generation

TrashLab is an AI-native operating system for waste and recycling haulers across the US and Canada. They are seeking a Director, Demand Generation to own inbound pipeline end-to-end, managing a significant digital marketing budget and driving demand generation across various channels.

Responsibilities:

• Own all demand generation — SEO, content, paid search and social, programmatic, ABM, partner and co-marketing, and events — driving >40% of net-new pipeline, 3x inbound MQLs, and 10x search visibility by month 6
• Manage a meaningful six-figure annual digital marketing budget plus a substantial trade show and conference budget, both expanding materially each year. Pick the bets, kill what's not working, double down on what is
• Build the AI-driven content engine: programmatic SEO at scale, automated competitor and ICP research, and AI-assisted content production
• Map and harvest the entire US/Canada hauler ICP, stand up non-form lead identification, retargeting, and account-level scoring — and hand a clean, scored list to BDRs and AEs daily
• Own the website, blog, customer stories, and product launches; coordinate with the GTM Engineer on conversion experiments, demo environments, and landing pages
• Position TrashLab as the AI-native, modern alternative to the legacy incumbents — own the narrative and the keyword real estate that comes with it