Develop mid
and long-term work plans to achieve the commercial strategy.
Create corrective action plans for key performance indicators (volume, revenue, product lines, assortment activation).
Develop business plans for acquiring new clients, extending product lines and increasing volumes.
Negotiate internally (with finance, pricing and logistics) and with clients on commercial actions that ensure fast product turnover.
Build and present accurate sales forecasts, with justifications and ongoing monitoring.
Evaluate out-of-stock reports, critical-date reports and inventory to make quick and effective decisions.
Collaborate with the Trade Marketing department to ensure optimal execution of activities at points of sale.
Work with other company areas (finance, market intelligence, pricing, production, logistics) to optimize results.
Manage commercial budgets and investment contracts, ensuring resource optimization.
Establish and implement processes for controlling returns and damaged goods, minimizing losses.
Visit key stores, buyers and distributors to map opportunities, build relationships and scale sales.
Coach, train and monitor the external sales representative team.
Collaborate and participate in commercial events aimed at prospecting new clients.
Monitor competitor activities and identify opportunities and threats.
Prepare and present periodic performance reports to commercial management.

Bachelor’s degree in Business Administration, Economics or related fields; postgraduate qualification desirable.
Proven experience in the commercial area and in leading people and/or projects.
Knowledge of sales techniques.

Commercial Coordinator

Key skills