Create and edit digital content across websites, blogs, ads, and email campaigns, aligned with our content strategy and brand voice
Apply SEO and AEO best practices, monitor performance against KPIs, and continuously refine content based on data and industry trends such as Google algorithm updates
Collaborate with the marketing team, designers, and other stakeholders to produce persuasive, on-brand copy and ensure consistent messaging across campaigns and channels
Report on content performance to the marketing manager, tracking metrics such as website traffic, engagement, and conversions
Support the Content & Comms Lead on thought leadership material and co-own our customer case studies, turning customer insights into interview and storytelling formats for blog posts and case study downloads

Bachelor's degree in Marketing, Communications, or a related field
5-10 years of copywriting experience, including 5+ years in SEO-driven content creation
Strong writing, editing, and proofreading skills with expertise in SEO and AEO
Experience creating and managing content within HubSpot
Experience working with Google Search Console, Semrush, and Ahrefs
Comfortable building reporting around KPIs and impact metrics
Strong organizational skills, with the ability to manage multiple projects and meet deadlines
Journalistic experience is a plus, but not required
English fluency is required; additional languages are a plus

Content Specialist

Key skills