Director, Brand Marketing

Role Overview

• Develop and execute annual brand plans for Sympazan and Evoxac Oral Solution, including positioning, messaging, and channel strategy.
• Lead pre-launch and launch execution for Evoxac Oral Solution, including HCP and patient education materials, KOL engagement, and congress strategy.
• Partner closely with the Sales, Training & Operations to ensure approved marketing content supports field force training and readiness.
• Support KOL identification, development, and congress planning.
• Own patient support and hub program strategy for Sympazan, including caregiver-focused messaging and access support resources.
• Develop referral-pathway messaging for Evoxac Oral Solution in coordination with rheumatology specialist audiences.
• Manage brand budgets and forecasts for both brands and report performance against plan.
• Ensure all promotional and non-promotional materials for both brands clear MLR/PRC review, including adherence to Sympazan's boxed warning requirements.
• Represent both brands in cross-functional planning forums, including Sales, Market Access, and Medical Affairs.
• Serve as a marketing partner to Sales leadership and field teams to ensure effective execution of brand strategies.
• Collaborate with Sales to develop customer-facing materials, sales tools, training content, and promotional programs that support field effectiveness.
• Incorporate field insights and customer feedback into brand planning and tactical decision-making.
• Support sales meetings, product launches, speaker programs, and other commercial initiatives as needed.
• Partner with Commercial Operations to evaluate performance metrics and optimize promotional effectiveness.
• Partner with Medical Affairs to ensure brand strategies, promotional materials, and scientific communications are aligned with approved product positioning and clinical objectives.
• Collaborate with Medical Affairs, Regulatory Affairs, and Legal teams to ensure promotional activities meet compliance requirements.
• Work closely with Market Access to incorporate access considerations, payer insights, and reimbursement dynamics into brand strategies.
• Partner with Supply Chain, Commercial Operations, and other functions to support successful product commercialization.
• Manage development and execution of promotional materials through the Medical-Legal-Regulatory (MLR) review process.
• Ensure marketing deliverables are completed accurately, on schedule, and in compliance with internal policies and regulatory requirements.
• Manage agency and vendor relationships, ensuring alignment with project scope, timelines, budgets, and quality expectations.
• Maintain effective project management processes across brand initiatives.
• Analyze brand performance, market trends, competitive activity, customer insights, and promotional effectiveness to identify opportunities and risks.
• Track key brand performance indicators and provide recommendations to improve business outcomes.
• Develop and communicate brand performance updates and recommendations to leadership.
• Achievement of brand revenue and growth objectives.
• Performance against brand plan goals and strategic priorities.
• Prescription trends, market share, and customer adoption metrics.
• Successful execution of lifecycle management initiatives.
• Timely delivery of brand tactics and promotional initiatives.
• Sales force adoption and utilization of marketing materials.
• Effectiveness of customer engagement programs.
• Support of launch readiness and commercialization milestones.
• Promotional effectiveness and return on marketing investment.
• Quality and utilization of market insights.
• Identification and execution of brand growth opportunities.
• MLR submission quality and cycle time.
• Delivery of projects within approved timelines and budgets.
• Effective management of agency and vendor relationships.

Requirements

• Bachelor’s degree required
• MBA or advanced degree preferred
• 10+ years of pharmaceutical, biotechnology, or specialty healthcare marketing experience
• Demonstrated experience managing branded pharmaceutical products
• Experience developing and executing brand plans, promotional strategies, and customer engagement initiatives
• Experience partnering with Sales, Medical Affairs, Regulatory Affairs, and Market Access teams
• Experience managing agencies and external marketing partners
• Experience working within pharmaceutical promotional review processes

Benefits

• medical
• dental
• vision
• life insurance
• short-term disability
• long-term disability
• 401(k) match
• flexible spending accounts
• health saving account
• employee assistance program
• tuition reimbursement program
• parental leave
• wellness program
• paid time off
• volunteer time
• holidays