CMO D2C, E-Commerce

Role Overview

• You develop the marketing and growth strategy and set priorities across performance, brand, and CRM
• You are responsible for the marketing budget and channel mix and drive data‑driven, profitable growth
• You further develop the brand and positioning, including with regard to new products and international markets
• You lead the heads of Performance, Brand, CRM, and Shop and build the second layer of management
• You present the growth plan and KPIs to executive management and shareholders

Requirements

• You have been responsible for marketing at a D2C/E‑commerce company, e.g., as CMO, VP Marketing, or Marketing Director
• You have owned strategy and budget, operationally managed channels, and driven measurable growth
• You have developed and positioned a brand and, ideally, internationalized it
• You have built a marketing organization and led multiple managers
• You are business‑fluent in German and English

Benefits

• Responsibility for marketing, brand, and growth as part of the leadership team
• Autonomy and short decision‑making paths enabling fast execution
• An attractive compensation package consisting of base salary, bonus, and a mid‑term incentive