About this role

Positioning and Value Proposition: Develop, evolve, and sustain the strategic positioning of eLaw's solutions.
Go-to-Market (GTM): Plan and lead launch strategies for new products, features, and enhancements.
Sales Enablement: Develop and maintain sales support materials.
Market and Customer Intelligence: Conduct customer research and monitor market trends.
Strategic Partnership and Alignment: Serve as a bridge between Product, Marketing, Sales, Customer Success, and other teams.

Solid experience in Product Marketing, preferably within technology companies and B2B SaaS solutions.
Experience with consultative selling, complex negotiation cycles, and Go-to-Market strategies.
Excellent verbal and written communication skills, with the ability to translate technical and complex concepts into clear, high-impact messages.
Strong analytical skills, strategic vision, and focus on business results.
Experience defining product positioning, value propositions, and competitive differentiation.
Proven track record creating Sales Enablement materials that support demand generation and commercial performance.

Product Marketing Coordinator

Key skills