About this role

Lead and execute marketing campaigns for each training intake; online and hybrid
Own the lead generation funnel from awareness through to enrolment
Develop and implement strategies to reach new audiences beyond our existing studio database
Track and report on campaign performance, cost per lead, and conversion rates
Own ActiveCampaign setup and ongoing management for the training program
Build and manage the pre-launch waitlist campaign
Coordinate across paid media, social content, and email to deliver a cohesive launch
Contribute to the development of PIT's brand positioning as a semi-independent Upstate asset

3+ years in a marketing role, ideally in a consumer brand, fitness, education, or training context
Proven experience running lead generation campaigns end-to-end
Hands-on CRM experience; ActiveCampaign or similar (HubSpot, Klaviyo, Mailchimp)
Strong copywriting skills; you can write an email sequence and a campaign brief without needing a lot of hand-holding
Comfortable with Meta Ads at a campaign management level
Strategic thinker who can also get into the detail and execute
Self-directed.

Part-Time Pilates Instructor Training Growth Marketer

Key skills