Baxter Planning is a company that has been transforming Service Supply Chains for over 30 years with AI-powered technology. They are seeking a Marketing Operations Manager to optimize their marketing technology ecosystem, campaign operations, and AI-powered workflows, with a focus on executing and improving marketing strategies.

Responsibilities:

Own and optimize Baxter Planning's marketing technology stack, including HubSpot, Salesforce, 6sense, Outreach, ZoomInfo, LinkedIn Sales Navigator, Folloze, and other marketing platforms
Build, optimize, and maintain marketing automation workflows supporting lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution
Ensure seamless integrations across marketing technologies while maintaining clean, accurate, and scalable data
Evaluate and implement new marketing technologies and AI capabilities that improve productivity, personalization, and campaign effectiveness
Leverage AI tools to automate repetitive tasks, improve data quality, accelerate campaign execution, and increase operational efficiency
Own operational execution of integrated marketing campaigns from planning through launch, optimization, and reporting
Build, QA, launch, and optimize campaigns across: Email, Webinars, Paid media, Events, ABM programs, Nurture campaigns, Outbound prospecting initiatives
Manage campaign assets, audience segmentation, list management, QA, scheduling, deployment, and post-campaign reporting
Manage webinar and event operations including registrations, attendee management, Salesforce campaign synchronization, follow-up readiness, and reporting
Continuously improve campaign execution processes to increase speed, quality, and scalability
Administer and optimize Sales Engagement platforms including Outreach and future agentic BDR technologies
Partner with Sales Development leadership to optimize outbound prospecting workflows and AI-assisted engagement
Support deployment and governance of AI-powered prospecting capabilities
Monitor AI-assisted outbound performance and recommend workflow improvements
Help define how AI and human sellers work together to maximize pipeline generation
Monitor performance, data integrity, and pipeline impact of AI-assisted outbound and prospecting motions
Build dashboards and reporting in HubSpot and Salesforce that provide visibility into: Campaign performance, Pipeline contribution, Attribution, Funnel conversion, Lead quality, Marketing ROI
Analyze campaign performance and recommend improvements based on data
Maintain accurate campaign attribution and marketing reporting
Translate marketing data into actionable recommendations for leadership
Serve as the internal expert for Marketing technology platforms
Deliver onboarding, office hours, documentation, and hands-on training for Marketing, BDR, and Sales teams
Develop best practices and documentation for campaign execution and marketing systems
Support adoption of new tools and AI capabilities across the organization
Standardize campaign structures, naming conventions, workflows, and operational processes
Improve lead routing, lifecycle management, scoring, segmentation, and data quality
Document scalable operating procedures
Continuously identify opportunities to improve marketing operations through automation and AI

Requirements:

5+ years of Marketing Operations experience in a B2B SaaS environment
Experience with 6sense or another Account-Based Marketing platform
Hands-on experience administering HubSpot (preferred) or Marketo
Strong Salesforce experience supporting Marketing organizations
Experience administering Sales Engagement platforms such as Outreach or Salesloft
Experience building and optimizing: Marketing automation, Lead scoring, Lifecycle management, Nurture programs, Routing logic, Audience segmentation
Experience owning campaign execution from planning through reporting
Strong understanding of marketing attribution and funnel analytics
Excellent analytical and problem-solving skills
Exceptional attention to detail
Strong written and verbal communication skills
Comfortable presenting to groups and delivering user training
Experience leveraging AI tools to improve marketing productivity
Professional presence and ability to communicate effectively with senior leadership
Experience working in a Private Equity-backed company
Experience in B2B SaaS or enterprise software environments

Buying & Operations Manager

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