Marketing Operations Manager

Baxter Planning is a company that has been transforming Service Supply Chains for over 30 years with AI-powered technology. They are seeking a Marketing Operations Manager to optimize their marketing technology ecosystem, campaign operations, and AI-powered workflows, with a focus on executing and improving marketing strategies.

Responsibilities:

• Own and optimize Baxter Planning's marketing technology stack, including HubSpot, Salesforce, 6sense, Outreach, ZoomInfo, LinkedIn Sales Navigator, Folloze, and other marketing platforms
• Build, optimize, and maintain marketing automation workflows supporting lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution
• Ensure seamless integrations across marketing technologies while maintaining clean, accurate, and scalable data
• Evaluate and implement new marketing technologies and AI capabilities that improve productivity, personalization, and campaign effectiveness
• Leverage AI tools to automate repetitive tasks, improve data quality, accelerate campaign execution, and increase operational efficiency
• Own operational execution of integrated marketing campaigns from planning through launch, optimization, and reporting
• Build, QA, launch, and optimize campaigns across: Email, Webinars, Paid media, Events, ABM programs, Nurture campaigns, Outbound prospecting initiatives
• Manage campaign assets, audience segmentation, list management, QA, scheduling, deployment, and post-campaign reporting
• Manage webinar and event operations including registrations, attendee management, Salesforce campaign synchronization, follow-up readiness, and reporting
• Continuously improve campaign execution processes to increase speed, quality, and scalability
• Administer and optimize Sales Engagement platforms including Outreach and future agentic BDR technologies
• Partner with Sales Development leadership to optimize outbound prospecting workflows and AI-assisted engagement
• Support deployment and governance of AI-powered prospecting capabilities
• Monitor AI-assisted outbound performance and recommend workflow improvements
• Help define how AI and human sellers work together to maximize pipeline generation
• Monitor performance, data integrity, and pipeline impact of AI-assisted outbound and prospecting motions
• Build dashboards and reporting in HubSpot and Salesforce that provide visibility into: Campaign performance, Pipeline contribution, Attribution, Funnel conversion, Lead quality, Marketing ROI
• Analyze campaign performance and recommend improvements based on data
• Maintain accurate campaign attribution and marketing reporting
• Translate marketing data into actionable recommendations for leadership
• Serve as the internal expert for Marketing technology platforms
• Deliver onboarding, office hours, documentation, and hands-on training for Marketing, BDR, and Sales teams
• Develop best practices and documentation for campaign execution and marketing systems
• Support adoption of new tools and AI capabilities across the organization
• Standardize campaign structures, naming conventions, workflows, and operational processes
• Improve lead routing, lifecycle management, scoring, segmentation, and data quality
• Document scalable operating procedures
• Continuously identify opportunities to improve marketing operations through automation and AI

Requirements:

• 5+ years of Marketing Operations experience in a B2B SaaS environment
• Experience with 6sense or another Account-Based Marketing platform
• Hands-on experience administering HubSpot (preferred) or Marketo
• Strong Salesforce experience supporting Marketing organizations
• Experience administering Sales Engagement platforms such as Outreach or Salesloft
• Experience building and optimizing: Marketing automation, Lead scoring, Lifecycle management, Nurture programs, Routing logic, Audience segmentation
• Experience owning campaign execution from planning through reporting
• Strong understanding of marketing attribution and funnel analytics
• Excellent analytical and problem-solving skills
• Exceptional attention to detail
• Strong written and verbal communication skills
• Comfortable presenting to groups and delivering user training
• Experience leveraging AI tools to improve marketing productivity
• Professional presence and ability to communicate effectively with senior leadership
• Experience working in a Private Equity-backed company
• Experience in B2B SaaS or enterprise software environments