Senior Product Marketing Manager

LeadVenture is a market-leading SaaS provider of digital retailing and eCommerce solutions. The Senior Product Marketing Manager will shape product positioning and go-to-market execution, collaborating with various teams to ensure successful product launches and effective sales enablement.

Responsibilities:

• Own positioning and messaging for products and solutions across priority markets and verticals
• Translate product capabilities into clear customer value and outcomes
• Develop differentiated narratives grounded in customer needs and competitive context
• Lead GTM planning and execution for new products, features, and enhancements
• Partner with Product, CSM, and Sales to ensure launches are focused, coordinated, and measurable
• Create launch plans that include messaging, enablement, campaigns, and internal readiness
• Equip Sales and BDR teams with the tools they need to win, including:
• Pitch decks and talk tracks
• Competitive battlecards and objection handling
• Use cases, case studies, and proof points
• Partner closely with Sales leadership to gather feedback and continuously improve enablement
• Own competitive research and analysis
• Translate insights into actionable guidance for Sales and Marketing
• Help the organization understand where we win, why we win, and where we need to improve
• Develop deep understanding of ICPs, buyer personas, and customer journeys
• Partner with Customer Success and Product to surface insights from the field
• Use insights to inform positioning, campaigns, and roadmap conversations
• Work closely with:
• Product Management on roadmap and launches
• Revenue Marketing on campaigns and pipeline support
• RevOps on enablement alignment and feedback loops
• Act as a connective tissue across teams to ensure clarity and consistency
• Leverage AI tools to accelerate research, content creation, and analysis
• Stay current on modern PMM practices and tools to improve efficiency and effectiveness

Requirements:

• 5+ years of experience in B2B SaaS product marketing
• Bachelor's degree in marketing, business, or equivalent experience
• Has actually led launches end to end, not just written messaging docs
• Comfortable pushing sales teams forward with clear narratives, talk tracks, and proof (you earn trust instead of forcing compliance)
• Exceptional at turning complexity into clarity, especially when products, stakeholders, or priorities are messy
• Communicates with confidence and conviction, whether in a deck, a Teams thread, or a room full of execs
• Naturally cross-functional and highly likable (you can influence product, sales, and leadership without stepping on toes or burning goodwill)
• A true operator: sees gaps, takes ownership, and moves things forward without waiting for perfect direction or permission
• Ability to travel up to 20-25%
• Experience in growth-stage or PE-backed SaaS
• Experience supporting verticalized or multi-product portfolios
• Familiarity with modern GTM, RevOps, and AI tools