Marketing Manager

Affinity Solutions is the leading consumer purchase insights company, providing a complete view of U.S. and U.K. consumer spending. They are seeking a Marketing Manager to support demand generation efforts across digital channels, campaigns, and web experiences, focusing on multi-channel campaign execution and website optimization.

Responsibilities:

• Support the execution of multi-channel demand generation campaigns across paid media, email, website, and integrated marketing programs
• Assist with paid media campaign execution, monitoring performance and supporting optimization efforts in partnership with internal teams and agencies
• Execute email marketing campaigns and nurture programs, including list segmentation, scheduling, QA, and performance tracking
• Support event promotion efforts through email, paid media, and event landing pages in collaboration with the Events team
• Build and maintain landing pages, campaign pages, and forms to support marketing initiatives
• Support ongoing website updates and optimizations using WordPress and related tools
• Help ensure consistent messaging and user experience across paid, email, and web touchpoints
• Support campaign tracking, reporting, and analysis to understand performance across channels and funnel stages
• Assist with monitoring lead flow, engagement metrics, and campaign outcomes to inform future improvements
• Help ensure marketing data and reporting support visibility for sales and marketing stakeholders

Requirements:

• 3–5 years of experience in B2B marketing, demand generation, digital marketing, or campaign management
• Experience executing campaigns across email, paid media, and web channels
• Familiarity with marketing automation platforms, CRM systems, and digital analytics
• Comfort working with performance metrics and campaign data
• Strong organizational skills; able to manage multiple initiatives simultaneously
• Collaborative mindset and interest in working cross-functionally
• Experience working with WordPress or similar CMS platforms
• Familiarity with paid media platforms (e.g., Google Ads, LinkedIn)
• Exposure to event promotion or integrated marketing campaigns