Director Product Management – New Product Development, Consumer Lending

BECU is a purpose-driven organization with a commitment to serving its members and communities. The Director of Product Management – New Product Development, Consumer Lending will drive the strategy and execution of innovative lending products, leading cross-functional teams to enhance the lending experience and ensure alignment during a merger.

Responsibilities:

• Define Product Strategy: Set the vision, roadmap, and long-term goals for new and existing lending products, ensuring they align with BECU’s growth, engagement, and experience objectives
• Lead with Influence: Make key decisions within a complex product ecosystem, while collaborating across teams and functions to unify efforts and outcomes
• Translate Feedback into Action: Evaluate product performance and member feedback to identify meaningful improvements and new product opportunities—integrating them into our strategic priorities
• Drive Market-Driven Innovation: Partner with Marketing to respond to industry shifts and market opportunities. Develop penetration strategies for new segments and geographies
• Deliver Pricing & Product Recommendations: Align offerings with business objectives by providing strategic guidance on pricing and product positioning
• Monitor Trends & Disruptions: Offer thought leadership on market trends and technologies that shape consumer expectations and influence how we build lending solutions
• Champion Product Flow: Ensure efficient and innovative progression from research to concept to delivery, maximizing the value of our product development pipeline
• Own Portfolio Outcomes: Set, track, and deliver on performance metrics across your product portfolio. Adjust strategy based on learnings and outcomes
• Integration Leadership: Serve as the integration lead for a merger with an established credit union, coordinating cross‑functional teams to drive planning, execution, and change management that ensure continuity and alignment across the business
• Foster Collaboration & Discovery: Work with the UX and Design team to ensure experience journeys are deeply informed by research and member needs
• Manage Product Financials: Oversee forecasting, budgeting, and vendor relationships—ensuring financial performance aligns with goals and investments
• Lead & Mentor with Purpose: Inspire, coach, and grow a high-performing team. Provide regular feedback, development opportunities, and support to help them thrive
• Share Knowledge & Build Culture: Encourage information-sharing and collaboration, empowering team members to grow and lead with clarity and confidence
• Adapt and Evolve: Learn from outcomes, refine the roadmap, and adjust the vision as member needs and market dynamics change

Requirements:

• Bachelor's degree or equivalent work experience in a technology, business, or related discipline
• Minimum 8 years of product management or equivalent experience
• Minimum 5 years of people leader experience
• Experience working with consumer lending products
• Experience leading or supporting large-scale product conversion planning
• Experience developing and launching new consumer lending products
• Experience with financial institution mergers to lead product assessments
• Advanced degree
• Experience overseeing all elements of the product development lifecycle
• Ability to proactively identify business and customer needs and opportunities, overcome barriers, and formulate solutions with minimal supervision
• Experience leading cross functional teams
• Previous experience understanding and determining product strategies based on the voice of the customer
• Experience managing and maintaining vendor relationships