Growth Marketing Manager

Teramind is a global leader in user behavior analytics and workforce intelligence, seeking a data-driven Growth Marketing Manager to develop and execute their demand generation strategy. The role involves owning the full demand generation funnel and creating integrated campaigns to attract, engage, and convert ideal customers while collaborating with sales, product, and customer success teams.

Responsibilities:

• Develop and execute a comprehensive demand generation strategy that consistently delivers high-quality leads, accelerates pipeline growth, and drives measurable revenue impact across the full buyer journey
• Plan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, working closely with sales to develop personalized campaigns and coordinated multi-channel touchpoints
• Own paid advertising, retargeting, and digital marketing initiatives across channels (LinkedIn, display), managing budget allocation and optimizing campaigns for measurable ROI
• Leverage HubSpot to build sophisticated marketing automation workflows, lead scoring models, email nurture campaigns, and attribution reporting while maintaining seamless sales integration
• Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize marketing efficiency

Requirements:

• 4-6 years of experience in growth marketing, demand generation, or performance marketing roles, preferably in B2B SaaS
• Proven track record of developing and scaling successful demand generation programs that drove measurable pipeline and revenue growth
• Deep expertise in ABM methodologies and enterprise marketing strategies
• Strong performance marketing skills with demonstrated ability to optimize paid channels for ROI
• Advanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integration. You will be the marketing liaison for HubSpot, working closely with Operations
• Data-driven mindset with strong analytical skills and experience with marketing attribution