Sr. Director, Growth Marketing

Aidoc is a company focused on transforming patient outcomes through clinical AI. They are seeking a Senior Director of Growth Marketing to lead a data-driven marketing strategy targeting high-value health systems, focusing on both broad awareness and high-value account-based marketing initiatives.

Responsibilities:

• Develop and lead a sophisticated ABM program targeting our defined list of 2,500 key personas across 300 top-tier health systems
• Act as a key thought partner to Product Marketing and Communications; use data-driven hypotheses of what will "land" to find the "80:20" in content creation, guiding the development of effective, semi-custom assets
• Define and execute creative, "outside-the-box" plays based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer
• Mastermind non-standard distribution and outreach channels, integrating tactics like high-impact direct mail, creative gifting, targeted billboards (OOH), and other bespoke physical and digital experiences to break through the noise
• Define and execute "plays" based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer
• Leverage AI-powered tools (such as Glean) and other technologies to execute this "mass-customization" efficiently, finding the right balance between high-touch personalization and scalable execution
• Act as the team's "super-analyst," living and breathing the data to refine marketing campaigns and strategies based on deep insights, not just surface-level metrics
• Serve as the functional "boss" and key counterpart for all digital marketing operations, owning the martech stack, data integrity, and lead-flow processes
• Be a key partner in designing and building the v2.0 of our marketing data infrastructure, focusing on automation, scalability, and the ability to track granular "moves."
• Lead the automation of metrics and dashboards while simultaneously performing manual deep-dives to discover new patterns, test hypotheses, and analyze the performance of new campaign types
• Oversee general email and digital campaigns to our wider database for broad awareness and top-of-funnel engagement
• Manage all external digital channels—including paid media, email marketing, content syndication, advertising, and retargeting—for both broad awareness and targeted ABM "plays."
• Design and optimize lead nurture journeys that are distinct for broad-market leads versus high-value target accounts, ensuring a seamless handoff to Sales
• Partner cross-functionally with Product Marketing, Brand & Communications, and Sales to align digital strategy with campaign messaging, GTM priorities, and buyer journey insights
• Lead, mentor, and scale a team of digital marketers focused on executional excellence, optimization, and results
• Stay ahead of evolving trends in healthcare growth marketing, AI tools, advertising technologies, and data privacy to ensure Aidoc’s programs remain cutting-edge and compliant

Requirements:

• 10+ years of experience in growth/digital marketing, with a heavy emphasis on B2B enterprise marketing, Account-Based Marketing (ABM), and marketing operations/analytics
• Proven expertise in designing and executing sophisticated, multi-touch ABM campaigns against a limited, high-value list of enterprise accounts (e.g., $500K+ ACV)
• You are a 'super-analyst' by nature. Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools is required
• Direct experience owning, managing, or being the key stakeholder for a marketing operations function and tech stack (e.g., HubSpot, Marketo, Salesforce)
• Experience and curiosity in using new AI-powered tools for content personalization, segmentation, and data analysis to find '80/20' efficiencies
• A data-first, hypothesis-driven mindset. You don't just report on data—you live in it, find new patterns, and build the systems to automate insights
• Strong experience in lead scoring, nurturing workflows, and managing the end-to-end lead-to-revenue funnel
• Skilled in stakeholder alignment, cross-functional collaboration, and leadership within a high-growth organization
• Bachelor's degree in Marketing, Business, Data Science, or related field; MBA preferred