lindawernerassociates is a global marketing organization seeking an experienced Marketing Manager to support brand solutions and sales enablement initiatives for large advertisers. The role involves developing impactful content and strategic narratives to help advertisers understand the company's brand solutions, while collaborating cross-functionally to drive clarity and adoption.
Responsibilities:
- Create high‑quality, audience‑centric content for sophisticated marketing audiences, including enterprise advertisers and agencies
- Develop sales enablement materials, messaging frameworks, and strategic narratives that highlight the value of brand solutions
- Support major brand events and summits, including keynote preparation, talk tracks, and executive‑level messaging
- Partner closely with product marketing, digital marketing, partnerships, events, brand, communications, legal, privacy, and other teams to ensure alignment and consistency
- Synthesize complex inputs from product, sales, and client feedback to identify opportunities and refine messaging
- Influence stakeholders across multiple functions to drive clarity, alignment, and adoption of brand solutions
- Identify growth opportunities by analyzing client needs, market trends, and product insights
- Translate complex data and performance insights into actionable marketing strategies
- Continuously refine content and strategy based on industry developments and product evolution
- Track key performance metrics to evaluate and optimize marketing impact
- Maintain alignment on priorities through recurring cross‑functional meetings and planning sessions
- Ensure timely delivery of sales enablement materials and event‑related content
Requirements:
- Experience launching and driving adoption of new marketing products or solutions, ideally within emerging technology or AI‑driven environments
- Strong expertise in content creation, storytelling, and crafting materials for client and agency audiences across all seniority levels
- Background in digital marketing, brand marketing, or integrated marketing communications
- Proven ability to collaborate effectively across complex cross‑functional teams
- Excellent communication skills, with the ability to simplify complexity and influence stakeholders
- Experience translating data insights into strategic recommendations
- 10+ years of professional experience in marketing, media, or technology
- Bachelor's degree required
- English (Required)
- Prior experience supporting large B2C advertisers, particularly in CPG or Retail
- Experience working with enterprise‑level advertising campaigns
- Familiarity with global marketing organizations or large‑scale sales enablement environments