Market Research Senior Analyst, Major Video/Social Platform

National Research Group is a leading global insights and strategy firm at the confluence of content, culture, and technology. They are seeking a seasoned Senior Analyst to support influential streaming and creator platforms, focusing on both quantitative and qualitative research methodologies to drive strategic brand and marketing insights.

Responsibilities:

• Support all phases of quantitative and qualitative research projects, including questionnaire and discussion guide development, data analysis and storytelling
• Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines
• Assist with translating data into clear, actionable insights and recommendations through visual, creative and story-driven reports
• Bring autonomy and strategic problem-solving to daily work, proactively crafting client responses, diagnosing challenges, and generating thoughtful, solution-driven recommendations
• Demonstrate agility in a fast-moving environment, quickly adjusting approach and priorities as clients shift direction or new needs emerge

Requirements:

• You have a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field
• 1+ years of experience in market research or consumer insights
• You know how to connect the dots and turn complex research findings into clear, compelling narratives
• You are genuinely interested in seeking information on the 'whys,' always digging for more information to understand what makes consumers tick
• You are a natural problem solver
• You're comfortable working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data
• Internally-motivated who continuously strives to get things done well, regardless of challenges encountered
• You have excellent verbal communication skills and are able to communicate clearly and succinctly
• You notice when font sizes change unexpectedly or a proper noun isn't capitalized
• Successfully manages time and multiple competing priorities to ensure deadlines are always met
• Team player who works collaboratively and harmoniously within a team and across teams
• A passion or desire for streaming and creator landscape
• Experience visualizing data with tools such as Excel, PowerPoint, Google Docs and Slides is preferred
• Familiarity with any of the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis
• Experience with statistical packages, like SPSS or Q, are a plus