EverPro - Senior Manager of Lifecycle Marketing (Remote, US)

EverCommerce is a leading service commerce platform that provides integrated SaaS solutions for service-based businesses. The Senior Lifecycle Marketing Manager will drive lifecycle performance and customer value across various SaaS brands, overseeing marketing automation strategies and ensuring effective execution of lifecycle programs.

Responsibilities:

• Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value
• Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes
• Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI
• Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across:
• Campaigns, programs, content, and landing pages
• Reporting and analytics
• Scoring models, data architecture, compliance, and governance requirements
• Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design
• Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle
• Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns
• Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends
• Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement
• Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch
• Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency
• Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion, and advocacy programs to customer needs, adoption milestones, and growth opportunities
• Collaborate with Sales, RevOps, and Product teams to ensure lifecycle programs support sales motions, customer experience, and roadmap priorities
• Own lifecycle prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data — not just inbound stakeholder requests
• Balance short-term execution needs with long-term platform scalability and strategic investments
• Create a culture of curiosity, experimentation, and operational rigor, continuously improving how lifecycle work is planned, executed, and measured
• Lead, mentor, and grow a team of lifecycle and marketing automation specialists, developing deep subject-matter expertise and a strong ownership mindset
• Set clear expectations, provide coaching, and ensure high standards for execution, quality, and accountability across the team

Requirements:

• 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field; SaaS and/or B2B experience strongly preferred
• 3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives
• Deep Marketo expertise required; Marketo certification strongly preferred
• Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms
• Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards
• Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
• Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
• Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions
• Advanced familiarity with HTML/CSS
• Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership
• Comfortable operating in a fast-paced, high-growth, and evolving environment
• Exceptional verbal and written communication skills
• Strong attention to detail and operational discipline
• MAP and/or Salesforce Admin certifications are a strong plus