Senior Manager, Product Marketing

Machinify is a leading healthcare intelligence company specializing in payment continuum solutions. They are seeking a Senior Manager, Product Marketing to build foundational product marketing assets and operationalize product launches to support the transition to a scalable tech platform model.

Responsibilities:

• Create and continuously refine Machinify’s messaging architecture–from platform-level narrative to product/module positioning–so buyers and the people who influence them understand “why Machinify” and “why now.”
• Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity)
• Establish “source of truth” positioning docs and governance so product, sales, and marketing stay aligned as the platform evolves
• Build a practical persona set (buyers, users, influencers) and map key workflows/journeys, pain points, and messaging across the payment integrity lifecycle
• Partner with the Director of Product Operations to create reliable input loops (field feedback, customer calls, win/loss, product telemetry where available) and turn them into messaging and sales enablement improvements
• Stand up a video marketing program from scratch, from scripting and storyboarding, to directing SMEs, to partnering with our creative team on production. Potential output includes product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives that reduce time-to-understanding
• Own (or heavily contribute to) the foundational content stack for each product: pitch decks, one-pagers, solution briefs, demo storyboards, FAQs, competitive talk tracks, and customer proof packaging
• Ensure every asset ladders to the platform story and helps the market connect Machinify’s offerings to concrete outcomes
• Co-run launch discipline with the VP, Product Marketing and Director of Product Operations: launch tiers, readiness checklists, timelines, internal comms, training, and post-launch retrospectives
• Convert roadmap milestones into GTM-ready packaging: what’s new, who it’s for, why it matters, how it’s sold, and how it’s measured
• Establish a repeatable “release-to-revenue” motion so every meaningful capability ships with the narrative and enablement it needs
• Equip sales and customer teams with practical tools that hold up in real conversations: objection handling, ROI narratives, competitive positioning, and demo pathways
• Partner with sales and sales ops leaders to identify where deals stall due to story gaps, and fix those gaps with targeted assets, training, and messaging

Requirements:

• 2-3 years of experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), with an additional 2-3 years of business experience, ideally in B2B SaaS and/or healthcare technology companies
• Demonstrated ability to build foundational product marketing assets (positioning, personas, messaging, core collateral), creating clarity and structure from ambiguity
• Experience partnering closely with product, operational, and sales counterparts in tech-forward companies
• Builder Mentality: Energized by creating the first version of what 'great' looks like, and then iterating quickly as you learn
• High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics
• Technical Fluency: Able to engage product and data science teams to understand what's real, what's differentiated, and what needs nuance, and then translate it for market impact
• Clarity Obsessed: Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction
• Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context
• Comfort with Ambiguity: Thrives in a fast-moving environment where priorities evolve as Machinify scales its unified platform approach
• Experience building and scaling product marketing 'from the ground up' is strongly preferred
• Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems