Marketing Manager, US Peripheral Nerve Stimulation

Bioventus is dedicated to developing its people and achieving shared goals. The Marketing Manager for the Peripheral Nerve Stimulation portfolio will develop and execute marketing strategies while collaborating with cross-functional teams to ensure brand relevance and support business growth.

Responsibilities:

• Develops downstream marketing content for the business, and advises as a competitive expert who serves as an advisor for internal cross-functional teams and sales channels
• Develops upstream product/brand strategies for the product/brand that align with the global business plan
• Leads analysis of product/brand performance, trends, market conditions, competition, customers, channel partners, and other relevant market factors to support internal analysis, forecasting, reporting, and strategic planning activities
• Defines, analyzes, and refines product/brand content, commercial strategies, and comprehensive tactical plans
• Takes ownership role in developing portfolio and product-level content, including creation, consolidation, conveyance, and maintenance of messaging. Includes developing value propositions, talk tracks, and content to support broad portfolio conversations at the customer, patient, sales reps, surgeon, and internal levels to address evolving organizational needs
• Develops and executes new product launch plans, in conjunction with NPD and product strategy teams, including but not limited to surgeon development, positioning, pricing, targeting, forecasting, expense budgeting, training, campaign, and content development
• Creates innovative marketing solutions, programs, and tools (presentations, educational materials, selling materials, tradeshow content, digital assets, and campaigns, etc.) to create value and support the needs of the sales team, aligning these to organizational priorities, budget, and needs assessment
• Manages and takes ownership of content routing through the internal review process and systems, developing strong working relationships with RA, Compliance, and Legal content reviewers
• Partners with medical education, upstream marketing, clinical, and professional affairs to support KOL development, education programs, VOC and NPD initiatives, and clinical data generation
• Supports on-site and field-based medical education, sales training, conferences, customer engagements, and other events as needed
• Takes ownership of and manages activities of third-party vendors, from concept to execution, ensuring quality delivery of contracted services
• Acts with integrity and ensures compliance with AdvaMed and Sunshine Act requirements

Requirements:

• Bachelor's degree in a related field
• 7 years of marketing experience within the medical device arena
• Exceptional communication skills: persuasive, engaging, and clinically credible presenter to both internal and external audiences
• Strong understanding of and proven ability to use advanced marketing analytics
• Demonstrated experience in digital marketing, e-engagement, and digital analytics
• Highly organized and process-driven with strong project management skills
• Strong leadership attributes: optimistic, accountable, self-aware, self-motivated, strategic
• Ability and desire to work in a highly entrepreneurial environment with minimal supervision
• MBA
• Preferred experience in Peripheral Neuromodulation, Spinal Cord Stimulation, and/or Orthopedics