Product Marketing Manager, Family

OnePay is a consumer fintech trusted by millions of Americans to make money better. They are seeking a customer-obsessed Product Marketing Manager to lead engagement marketing for the OnePay Family Product, focusing on developing and executing full-funnel marketing strategies to drive customer activation and retention.

Responsibilities:

• Designing and optimizing omnichannel lifecycle marketing campaigns
• Driving customer activation, engagement, retention, referrals, and cross-sell efforts
• Owning the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights
• Leading A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation
• Developing tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal
• Working with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies
• Deeply understanding the customer journey and identify friction points and opportunities for value reinforcement
• Owning the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives
• Tracking and reporting on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations

Requirements:

• 5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services
• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Strong understanding of audience segmentation, personalization, and behavioral targeting
• Proven experience developing and executing A/B tests, experiments, and iteration roadmaps
• Excellent cross-functional collaboration skills; you've worked closely with Product, Analytics, Design, Legal, and Ops teams
• Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute
• Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve
• You bring structure to open-ended problems and thrive in fast-paced environments where priorities shift
• A bias for action, a growth mindset, and a deep passion for improving the customer experience
• Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations
• Drive and proactivity - everyone here is a builder and executor