Growth Marketing Director

Veeam, the #1 global market leader in data resilience, is seeking a Director of Growth Marketing to drive digital pipeline generation and revenue growth across Enterprise and Commercial segments in the Americas. The role involves defining growth strategies, leading a high-performance team, and leveraging AI and automation to optimize marketing efforts and achieve pipeline targets.

Responsibilities:

• Own pipeline targets across Enterprise and Volume segments
• Forecast pipeline contribution, coverage ratios, and ROI across all digital channels
• Design growth models that map spend to revenue outcomes with clarity and predictability
• Develop and lead the full-funnel growth strategy from awareness to opportunity creation
• Build always-on, demand engines across paid media, ABM, lifecycle, and conversion optimization
• Architect scalable acquisition frameworks across LinkedIn, SEM, paid social, retargeting, content syndication, and partner ecosystem in partnership with global teams
• Operationalize AI across campaign development, segmentation, personalization, performance optimization, and reporting
• Leverage intent data and predictive insights to accelerate account-based plays
• Continuously test, learn, and optimize across landing pages, messaging, offers, and journeys
• Lead a high-performing growth marketing team (Director/Sr Manager/Managers)
• Align tightly with Sales, SDR, Global Marketing, Field Marketing, and Channel leaders to improve: Pipeline coverage, Conversion rates, Sales velocity, Deal acceleration
• Create clear reporting frameworks and executive-level performance narratives
• Own and optimize digital budget allocation across channels
• Build quarterly and annual performance forecasts
• Drive efficiency metrics including CAC, cost-per-opportunity, and pipeline ROI

Requirements:

• 8–12+ years in Growth Marketing, Revenue Marketing, Digital Demand Gen, or Performance Marketing
• 3–5+ years leading teams with direct accountability for pipeline contribution
• Proven ownership of multi-million dollar pipeline targets
• Deep experience in B2B SaaS (AI, cybersecurity, DevOps, data, or cloud preferred)
• Strong ABM and intent-data expertise (e.g., 6sense, Bombora, Tableau, Power BI)
• Advanced MarTech and GTM stack knowledge including: HubSpot or Marketo, Salesforce, LinkedIn Ads, Google Ads, AI tools and automation platforms
• Strong experimentation mindset with full-funnel optimization experience
• Own pipeline targets across Enterprise and Volume segments
• Forecast pipeline contribution, coverage ratios, and ROI across all digital channels
• Design growth models that map spend to revenue outcomes with clarity and predictability
• Develop and lead the full-funnel growth strategy from awareness to opportunity creation
• Build always-on, demand engines across paid media, ABM, lifecycle, and conversion optimization
• Architect scalable acquisition frameworks across LinkedIn, SEM, paid social, retargeting, content syndication, and partner ecosystem in partnership with global teams
• Operationalize AI across campaign development, segmentation, personalization, performance optimization, and reporting
• Leverage intent data and predictive insights to accelerate account-based plays
• Continuously test, learn, and optimize across landing pages, messaging, offers, and journeys
• Lead a high-performing growth marketing team (Director/Sr Manager/Managers)
• Align tightly with Sales, SDR, Global Marketing, Field Marketing, and Channel leaders to improve: Pipeline coverage, Conversion rates, Sales velocity, Deal acceleration
• Create clear reporting frameworks and executive-level performance narratives
• Own and optimize digital budget allocation across channels
• Build quarterly and annual performance forecasts
• Drive efficiency metrics including CAC, cost-per-opportunity, and pipeline ROI
• You've owned pipeline targets, not just lead metrics
• You've built multi-million dollar demand engines in B2B SaaS
• You're AI-native and actively leverage AI to accelerate scale and productivity
• You think in conversion math and performance models
• You move seamlessly from board-level strategy to tactical execution
• You never launch a campaign without a hypothesis
• You build clarity, momentum, and accountability across teams
• You thrive in high-growth, high-expectation environments