Senior Manager, Marketing Operations

SecurityScorecard is the global leader in cybersecurity ratings, seeking a Senior Manager, Marketing Operations to enhance marketing systems and processes. This role involves optimizing lead conversion and collaborating across business units to drive operational efficiency within Marketing.

Responsibilities:

• Improve marketing effectiveness by establishing a rigorous approach to operational processes impacting pipegen target attainment
• Support management of the Marketing tech stack including tool selection, implementation and driving ongoing user enablement and adoption
• Scale and optimize repeatable, data-driven plays across marketing channels to improve lead-to-meeting conversion, pipeline generation, and funnel efficiency
• Ensure reporting consistency, scalability, and accuracy across the entire marketing organization for strategic programs and campaigns
• Lead the marketing database strategy including growth, enrichment, hygiene, and governance
• Own lead management and routing. Partner with BDR and Sales teams to ensure proper lead follow up, disposition and progression
• Manage the marketing lead lifecycle and qualification process to ensure prospects and customers receive timely, relevant follow-up from our sales teams
• Drive data best practices to ensure data integrity and data hygiene across Marketo and CRM (Salesforce.com)
• Oversee marketing project management and intake request model, ensuring adherence to SLA framework for on-time delivery of quality campaigns
• Build reports, email marketing audiences and sales outreach audiences
• Collaborate across business and technical teams, build relationships and influence stakeholders
• Identify trends and surface insights to improve top, middle and bottom-of-funnel inbound processes and activity

Requirements:

• 5+ years' experience in Marketing Operations at an Enterprise B2B (high tech) organization
• Strong knowledge of MAP (Marketo preferred) and CRM (Salesforce preferred)
• Experience with best-in-class MarTech stack, including ABM, database, and outreach tools (Outreach, 6Sense, ZoomInfo, LeanData preferred)
• Fluency in B2B marketing
• Tolerance for ambiguity and ability to work in a fast-changing environment, with a sense of urgency
• Extreme attention to detail to prevent issues from arising and great at troubleshooting and resolving quickly, if they do
• Demonstrated organizational, planning and project management skills; the ability to develop creative solutions to complex problems and manage multiple initiatives
• Ability to seek diverse input from multiple stakeholders to drive innovative solutions
• Excellent communication and collaboration skills
• Marketo Experience preferred (Marketo certification a plus)